Media Sales Executive
5 days ago
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Job Summary/Description:
We are seeking a highly motivated and results-driven Sales Executive to join our team. As a Sales Executive, you will play a key role in helping local businesses connect with their target audience through our media platforms.
We have a top-performing team and an awesome culture. Plus, we are part of the best station group ever, Gray Television. Broadcast and/or Digital Advertising Sales experience is preferred, but a successful outside sales track record will also be considered. Living the golden rule and having a strong desire to help people is necessary.
Key Responsibilities:
- Develop new advertising accounts for our station and digital products
- Expand established customer base by generating new business, selling digital advertising, and growing existing advertising revenue from current clients
- Stay up-to-date on all station product lines and programming features, including those of competing TV stations and other media platforms
- Negotiate advertising rates and schedules, as well as prepare creative written and oral proposals to clients
- Provide account updates, communicate monthly projections, and forecast future advertising business within our CRM database Matrix
- Monitor accounts receivable of their client base
- Maintain daily call tracking and appointments within our Matrix database
Requirements:
- Bachelor's degree, preferably in digital marketing or advertising, or equivalent work experience
- Media & Digital sales experience a plus
- Must possess good communication, presentation, and collaboration skills
- Capable of handling multiple tasks in a fast-paced environment
- Ability to work independently, solve problems, and manage time effectively
- Knowledge of MS Office products
- Must meet the Gray Television driving requirements and have a valid driver's license
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