Media Sales Executive

2 weeks ago


Charlotte, North Carolina, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence by investing in the latest technology and fostering a culture of innovation and growth.

About WBTV

WBTV is a community leader in the Queen City, with a rich history of serving the community for over 75 years. We pride ourselves on being a trusted source of news and information, with a commitment to accuracy and fairness.

Job Summary

We are seeking a highly motivated and results-driven Sales Executive to join our team. As a Media Sales Executive, you will be responsible for developing new advertising accounts and expanding our existing customer base. You will work closely with our sales team to identify new business opportunities and develop creative solutions to meet our clients' needs.

Key Responsibilities
  • Develop new advertising accounts for our station and digital products
  • Expand our existing customer base by generating new business and growing existing advertising revenue
  • Stay up-to-date on all station product lines and programming features, as well as those of competing TV stations and other media platforms
  • Negotiate advertising rates and schedules, and prepare creative written and oral proposals for clients
  • Provide account updates, communicate monthly projections, and forecast future advertising business within our CRM database
  • Monitor accounts receivable for our client base
  • Maintain daily call tracking and appointments within our Matrix database
Qualifications and Requirements
  • Bachelor's degree in digital marketing or advertising, or equivalent work experience
  • Media and digital sales experience a plus
  • Excellent communication, presentation, and collaboration skills
  • Ability to handle multiple tasks in a fast-paced environment
  • Ability to work independently, solve problems, and manage time effectively
  • Knowledge of MS Office products
  • Must meet Gray Television's driving requirements and have a valid driver's license

Gray Television is an equal opportunity employer and complies with all applicable laws prohibiting discrimination in employment. We encourage all new employees to be fully vaccinated against the coronavirus virus before their first workday.



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