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Customer Marketing Director

4 weeks ago

Texas City, Texas, United States INCPG Full time
Customer Marketing Manager

INCPG is seeking a highly skilled Customer Marketing Manager to join our team. This thought leadership position is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The ideal candidate will provide leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility.

Key Responsibilities:
  • Develop Annual Plan: Analyze consumption, shipment, and competitive activity to determine customer and category trends.
  • Trade Spending Optimization: Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post-promotion analyses, and customer/market opportunities.
  • Customer Distribution Strategy: Review current customer distribution status to identify gaps and develop strategic plans to fill.
  • Trade Merchandising Events: Develop appropriate strategy, structure, and spend level for trade merchandising events.
  • Pricing Dynamics: Review current pricing dynamics and develop plans to address price gap issues.
  • Shelf Conditions: Review current shelf conditions and develop plans to improve NWP position and space allocation.
  • Customer Business Plans: Coordinate with Field Sales the development of customer-specific business plans.
  • Trade Marketing Programs: Translate annual consumer business plan into specific trade marketing strategies and objectives.
  • Customer Adherence: Create necessary protocol to assure customer adherence to agreed-upon trade marketing programs with regard to pricing, promotion, and distribution.
  • Competitive Environment: Evaluate competitive environment to identify risks/opportunities and develop appropriate action plans.
  • Trade Promotion Effectiveness: Conduct necessary analyses using consumption, shipment, panel, or other data as appropriate to evaluate customer trade promotion effectiveness.
Requirements:
  • Trade Promotion Budget Management: Manage a multi-million annual trade promotion budget within area of responsibility.
  • Analysis and Interpretation: Analysis and interpretation required in forecasting, evaluation of the trade marketing programs, and in the development of category management/customer review presentations.
  • Project Management: Management of multiple projects concurrently and effectively.
  • Communication Skills: Excellent analytical and strategic capabilities, strong knowledge base in terms of the CPG industry and all trade classes, aggressive bottom-line results orientation, expert in Excel, proficient in PowerPoint & Word, strong mathematical, financial, and business trend analysis skills, high energy level, and tolerance for stress.

Education: Bachelor's degree in Marketing, Business, or related field, MBA preferred. Experience: Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker, or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience.