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Vice President of Marketing and Public Relations
2 months ago
The Middle East Institute is a renowned think tank dedicated to the study of the Middle East. Founded in 1946, it is a non-partisan institution providing expert policy analysis, educational and professional development services, and a hub for engaging with the region's arts and culture.
Job Title: Senior Director of Communications and EventsThe Senior Director of Communications and Events will develop, implement, and lead a comprehensive communications and marketing strategy to grow the Middle East Institute's reach and impact as the leading Middle East think tank in North America.
Key Responsibilities:- Execute the Communications department's strategic plan, supporting and advancing the Institute's organizational goals in close coordination with the executive team.
- Oversee the day-to-day activities of the Institute's communications needs, including planning with the editorial and communications teams, overseeing messaging, media outreach, digital media, marketing, crisis communications, website development, and more.
- Develop and oversee the implementation of all print and digital communications needs, including the annual report and program marketing materials, as well as provide oversight of the Institute's electronic communications, such as its newsletters, social media, and website.
- Lead on the development and redesign of the Institute's website.
- Supervise the events team responsible for putting on all public and private MEI programming, ensuring that the events and event messaging & communication align with the Institute's policy, marketing, and communications goals.
- Actively engage, cultivate, and manage press relationships to ensure strong media relations in close coordination with MEI staff responsible for day-to-day media engagement.
- Lead on media initiatives like editorial news meetings, press roundtables, press conferences, and more, to ensure high-level press engagement with MEI.
- Serve as a spokesperson and lead point person on media engagements that help promote and/or impact the organization.
- Prepare leadership talking points, presentations, and other supporting material as needed.
- Enhance the Institute's crisis communications strategy and procedures.
- Introduce new cutting-edge communication models to enhance the Institute's outreach and impact.
- Coordinate with the HR department to lead strong internal communications.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
- Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
- Manage and supervise the communications staff, ensuring the team infrastructure is aligned with the goals of the organization, leading on timeline and actions to meet communications and external impact goals.
- Bachelor's degree in journalism, communications, or related field is required, an advanced degree is preferred.
- Minimum 10 years experience in a senior management role in non-profit, government, or corporate environments.
- Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization's mission and goals.
- Experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other publications.
- Experienced and creative in the use of new media technologies to enhance the organization's brand and build audience.
- Demonstrated skill and comfort in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
- Strong writing and editing experience with a variety of print and online communications media.
- Innovative thinker, with a track record for translating strategic thinking into action plans and output.
- Experience in building, mentoring, and coaching a team of communications specialists.
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
- Superior management skills; ability to influence and engage direct and indirect reports and peers.
- Self-reliant, good problem solver, results-oriented & team player.
- Energetic, flexible, collaborative, and proactive.
- Exceptional written, oral, and interpersonal skills and the ability to effectively interface with senior management, Board of Governors and staff.
- Passion for the Middle East Institute's mission.
- Familiarity with foreign policy and the Middle East preferred.