Vice President of Marketing and Communications
2 days ago
United Way of the National Capital Area is seeking a seasoned marketing and communications professional to lead our marketing and communications efforts. As Vice President of Marketing and Communications, you will be responsible for developing and implementing strategic marketing plans to support our mission, goals, and objectives.
Key Responsibilities:- Develop and execute innovative marketing and public relations strategies to guide our leadership in cultivating and enhancing relationships with key audiences.
- Create and implement an integrated marketing and communications plan to advance our brand identity and broaden and increase the visibility of our programs.
- Partner with the Leadership Team to develop and implement an internal communications strategy across multiple channels.
- Oversee all aspects of marketing and communications, including branding, advertising, special events, collateral materials, direct mail, email, sponsorship, and partner development.
- Lead and oversee the organization's website development, online and social media initiatives, and monitor analytics and usage.
- Plan and execute media campaigns and advertising buys, ensuring consistency of key messages and brand identity.
- Manage United Way's brand across all internal departments to ensure continuity.
- Act as Staff Liaison to the Board's Marketing and Communications Committee.
- Bachelor's degree in marketing, communications, business, or related field. Advance degree preferred.
- Minimum of ten years of experience in a senior management role, holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations.
- Strong communicator able to interface with a variety of audiences, both internal and external.
- Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders.
- Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement, and loyalty.
- Innovative thinker, with a track record for translating strategic thinking into action plans and results.
- Experience building, leading, and mentoring a team of marketing and communications specialists.
- Superior management skills, including the ability to advocate for and manage budget priorities.
- Presence and confidence to project credibility to staff, senior leaders, Board of Directors, media, and stakeholders.
- Self-reliant, problem solver, and results-oriented.
- Demonstrated ability to multi-task, handle pressure, and meet deadlines.
- Proficient with Microsoft Office applications and solid understanding of key marketing and communication tools.
- Mission-focused, with the ability to create real social change that leads to better lives and healthier communities.
- Relationship-oriented, with an understanding that people come before process and the ability to cultivate and manage relationships toward a common goal.
- Collaborator, with an understanding of the role and contribution of all sectors of the community and the ability to mobilize resources through meaningful engagement.
- Results-driven, dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations.
- Brand steward, with a stewardship of the brand and an understanding of the role in growing and protecting the reputation and results of the greater network.
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