Strategic Consumer Insights Leader

23 hours ago


Virginia Beach, Virginia, United States Sentara Healthcare Full time
Job Summary

We are seeking a seasoned leader to serve as Vice President, Consumer Insights, to develop and execute a comprehensive consumer insights strategy and roadmap. This role will drive the creation of customer segmentation models, design and execute qualitative research studies, and deploy and manage enterprise VOC measurements across our integrated delivery network.

The ideal candidate will have a strong ability to synthesize and translate consumer research into actionable insights, with excellent communication and presentation skills. They will be able to create shared alignment around a vision and execute that vision, with a proven track record of leading project teams and guiding workgroups.

This is an excellent opportunity for a strategic and results-oriented executive to join Sentara Healthcare, a nationally recognized and highly regarded integrated health care delivery system. The organization is well-respected for enhancing collaboration and accountability for managed care results across financial performance, quality performance, and health outcomes.

The successful candidate will be able to use research, data, and insight to understand target audiences, shape strategic thinking, and drive tactical execution of the company's vision. They will also have experience with project management, including leading project teams, guiding workgroups, and managing work plans and budget and resources.

Sentara Healthcare prides itself on the diversity and inclusiveness of its workforce, and we are committed to ensuring that our workforce reflects the communities we serve. We are an equal opportunity employer and welcome applications from diverse candidates.

Please note that this is a tobacco-free environment, and we encourage you to upload your diploma or transcript at time of application.



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