Executive Vice President of Consumer Insights
1 day ago
Sentara Health is seeking an experienced leader to serve as Vice President, Consumer Insights. This is an excellent opportunity for a strategic and results-oriented executive to join an organization that has been at the forefront as a model of care.
Key Responsibilities- Develop overall consumer insights and consumer research strategy and roadmap.
- Build customer segmentation models and embed in the enterprise operating model.
- Design and execute qualitative research studies.
- Deploy and manage enterprise VOC (voice of the customer) measurements across integrated delivery network.
- Enable transformation change agenda with identification of key insights to inform consumer value proposition.
- Ability to synthesize, guide, and translate consumer research into strong actionable insights to address business challenges.
- Proven collaboration, strategic thinking, leadership, and influencing skills.
- Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms.
- Strong ability to summarize insights into clear and understandable calls to action.
- Strong analytical, project, and time management skills.
- Ability to create shared alignment around a vision and execute that vision.
- Ability to use research, data, and insight to understand target audiences, shape strategic thinking, and drive tactical execution of the company's vision.
- Project management experience, including leading project teams, guiding workgroups in broad range of topics and scope, and managing work plans and budget and resources.
Sentara Health is a nationally recognized and highly regarded integrated health care delivery system based in Virginia Beach, Virginia. The organization is well-respected for enhancing collaboration and accountability for managed care results across financial performance, quality performance, and health outcomes.
What We Offer- A diverse and inclusive workforce of close to 30,000 members.
- A tobacco-free environment.
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