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Customer Insights Analyst

2 months ago

Virginia Beach, Virginia, United States Customer Labs Full time
Customer Insights Analyst

Customer Labs is seeking a highly analytical and detail-focused professional to join their team as a Customer Insights Analyst.

This role is crucial for analyzing customer data to support strategic decisions, elevate the customer experience, and influence business strategies, marketing campaigns, and product development.

Key Responsibilities:
  • Analyze customer data to identify growth trends and patterns.
  • Collaborate with cross-functional teams to create customer segmentation strategies.
  • Conduct customer interviews and surveys to gather insights on preferences.
  • Apply statistical models and predictive analytics to forecast customer behaviors.
  • Monitor and improve customer satisfaction metrics.
  • Work with Marketing and Sales teams to craft and execute targeted marketing campaigns.
  • Design and implement A/B tests to enhance marketing strategies.
Requirements:
  • High school diploma or equivalent.
  • Experience in data analysis and interpretation.
  • Proficiency in statistical analysis tools such as Python, R, or SQL.
  • Strong analytical skills for deriving insights from datasets.
  • Excellent communication and presentation abilities.
  • Detail-oriented with an emphasis on accuracy.
  • Capability to thrive in a fast-paced, deadline-driven environment.
Preferred Qualifications:
  • Experience with customer research methodologies, such as surveys and interviews.

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