Brand Marketing Manager

6 days ago

Costa Mesa, California, United States El Pollo Loco Full time
Job Title: Brand Marketing Manager

El Pollo Loco is seeking a highly skilled Brand Marketing Manager to lead our marketing innovation and activation strategy. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive sales and brand awareness.

Key Responsibilities:
  • Develop and execute marketing calendars to achieve sales and transaction goals.
  • Manage the creative agency's execution of merchandising initiatives and other brand activation initiatives.
  • Create vision and strategies for world-class, relevant, data-driven marketing campaigns and programs.
  • Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1–2-year pipeline of consumer-driven ideas.
  • Work with current vendors and new supply partners on building out a 2–3-year dessert strategy.
  • Responsible for delivering new brand insights and innovations for products/offers using the 4D process, from concept to launch.
  • Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment.
  • Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
  • Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media.
  • Partner with the VP, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts.
Requirements:
  • Bachelor's degree required; business degree preferred. Master's degree in business preferred.
  • A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience.
  • QSR or related industry experience is a plus.
  • Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives.
About El Pollo Loco:

El Pollo Loco is a leading fast-casual restaurant chain with over 490 locations across 7 states. We are committed to providing our customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees. We offer a competitive pay and bonus structure, as well as a comprehensive benefits package, including medical, dental, and vision insurance, 401(K) plan, and flexible spending accounts.

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