Marketing Innovation Strategist

3 days ago


Costa Mesa, California, United States El Pollo Loco Full time
Job Summary

We are seeking a highly skilled Brand Marketing Manager to lead our marketing innovation and activation strategy. This role will be responsible for developing and executing marketing campaigns that drive sales and transaction goals.

Key Responsibilities
  • Develop and execute marketing calendars to achieve sales and transaction goals.
  • Manage the creative agency's execution of merchandising initiatives and other brand activation initiatives.
  • Create vision and strategies for world-class, relevant, data-driven marketing campaigns and programs.
  • Implement brand strategy, build distinctive creative briefs, and new product innovation.
  • Work with vendors and supply partners to build out dessert strategies.
  • Deliver new brand insights and innovations for products/offers using the 4D process.
  • Unlock growth opportunities into new category entry points.
  • Develop go-to-market plans for new products, promotions, and other calendar initiatives.
  • Lead communication strategy for new products in assigned areas.
  • Promote new products/offers to key stakeholder groups.
  • Partner with the VP, Marketing and Director, Business Insights & Customer Service to project program results.
Requirements
  • Bachelor's degree in business or related field.
  • Minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience.
  • QSR or related industry experience is a plus.
  • Demonstrated record of driving successful, high-impact brand strategies.
About El Pollo Loco

El Pollo Loco is a leading fast-casual restaurant chain with over 490 locations across 7 states. We are committed to providing our customers with fresh and innovative L.A. Mex cuisine. Our company culture values innovation, teamwork, and customer satisfaction.



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