Field Marketing Manager

4 days ago

Costa Mesa, California, United States Process Capability Full time
Job Title: Field Marketing Manager

At California Pizza Kitchen, we're passionate about bringing the best of ourselves to work and our communities. Our ROCKS philosophy (Respect, Opportunity, Communication, Kindness, and Service) guides us in everything we do.

We're committed to empowering our team members to apply their passion and creativity at CPK. If you're looking for a challenging and rewarding role, we encourage you to apply.

The Position

This role will lead and support restaurant and regional operators in executing local sales and marketing programs. You'll develop strategies and partnerships that engage communities, helping restaurants exceed their traffic and sales goals.

You'll oversee local marketing efforts for initiatives like fundraising, catering, and events. You'll provide guidance to restaurants on implementing national and regional marketing programs.

This position requires travel and field work, approximately 50% of the time.

Key Responsibilities
  1. Identify creative local marketing opportunities to boost same-store sales, traffic, and guest engagement, ensuring alignment with national goals and restaurant needs.
  2. Serve as the marketing expert for your region, using insights and brand positioning to create and execute local marketing campaigns that drive restaurant sales growth.
  3. Build strategic partnerships with local businesses, schools, and organizations to enhance brand visibility and drive traffic, fostering collaborations that benefit all parties.
  4. Create and implement innovative local restaurant marketing (LRM) programs aimed at increasing comparable sales and traffic to meet company goals.
  5. Collaborate with the marketing team to design localized marketing materials, signage, and promotional assets that are tailored to specific markets, while maintaining brand consistency.
  6. Identify and manage sponsorship opportunities for local events, sports teams, and charity partnerships to boost brand presence and deepen community engagement.
  7. Maintain regular communication with operations teams and the Restaurant Support Center (RSC), sharing best practices, tracking marketing outcomes, and refining strategies based on performance insights.
  8. Monitor and report on the effectiveness of marketing initiatives, ensuring measurable sales growth and a strong return on marketing investment.
  9. Support national company initiatives, offering actionable feedback, sharing best practices, and serving as a key advocate and resource for restaurant teams.
Requirements

3-5 years of experience in field marketing, sales, or operations management, with a proven track record of developing and executing successful sales-building programs.

Bachelor's degree in business, marketing, communications, or a related field is preferred. Equivalent work experience in a relevant field will be considered in lieu of a degree.

Perks

Tremendously passionate company culture.

All the pizza you can eat.

An environment where you can express your unique talents and skills.

Employee-driven assistance program called the Kindness Fund, which lends a helping hand to team members encountering life challenges.

Industry-competitive compensation package, including bonus potential.

Comprehensive benefits package, including medical, dental, and vision, and more.

Travel

Ability to travel up to 50% of the time, as required.

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