Digital Marketing Director

6 days ago

Costa Mesa, California, United States Culture Kings Full time
About the Opportunity

We are seeking a seasoned Digital Marketing Director to spearhead our paid social and digital marketing efforts for Culture Kings, a premium streetwear brand.

The ideal candidate will have a proven track record of driving results through strategic planning, execution, and optimization of paid social channels, as well as a deep understanding of digital marketing strategies.

Responsibilities
  • Conduct a comprehensive audit of current paid social and digital marketing efforts, identifying strengths, weaknesses, opportunities, and threats.
  • Develop a short-term and long-term strategic roadmap for paid social and digital marketing initiatives aligned with the company's business objectives.
  • Implement performance tracking mechanisms and establish KPIs to measure the effectiveness and ROI of marketing campaigns.
  • Identify and target new audience segments to expand the brand's reach and diversify customer acquisition channels.
  • Analyze the conversion funnel from awareness to purchase and identify opportunities to streamline the customer journey, reduce friction points, and increase conversion rates at each stage.
  • Foster a culture of creativity and innovation within the marketing team by encouraging experimentation with new ad formats, creative concepts, and messaging strategies.
  • Explore emerging trends and technologies in digital marketing, such as interactive content, augmented reality, or shoppable video, to differentiate the brand and capture audience attention.
  • Develop a long-term growth strategy that prioritizes sustainability, scalability, and profitability.
Requirements
  • Proven experience in a senior marketing role, ideally as a Marketing Director or similar, with a focus on paid social and digital marketing within the e-commerce industry.
  • Demonstrated success in developing and executing effective marketing strategies, driving measurable results, and achieving KPIs such as revenue growth, customer acquisition, and ROI.
  • In-depth knowledge and understanding of the e-commerce industry, including trends, challenges, and opportunities, as well as experience working with e-commerce platforms and tools.
  • Experience managing marketing budgets, allocating resources effectively, and optimizing spend to achieve maximum ROI and drive sustainable growth.
  • Proven leadership experience, with a track record of building and leading high-performing teams, fostering a positive and collaborative team culture, and developing talent to drive individual and team success.
What We Offer
  • A competitive salary range of $100,000 - $130,000 per year.
  • A comprehensive benefits package, including medical, dental, and vision plans, as well as a 401(k) program with a 100% match up to 5% of pay.
  • A generous vacation and sick leave policy, as well as 10 holidays per year.
  • A hybrid schedule with three days in the office.
Equal Employment Opportunity Statement

Culture Kings is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace, and we actively promote a culture of inclusivity internally and encourage both those with non-traditional backgrounds and candidates that identify as part of a traditionally marginalized community to apply for opportunities with us and our portfolio of brands.

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