Senior Commercial Marketing Manager Medical Device

2 weeks ago


Broomfield, United States Cerapedics Inc Full time
About Cerapedics Inc

Cerapedics Inc is a global commercial-stage ortho-biologics company that aims to revolutionize bone repair and healing. Our mission is to provide innovative solutions that enable patients to live their healthiest lives.

With a strong presence in the medical device industry, Cerapedics Inc has established itself as a leader in the development of bone grafts and orthopedic solutions. Our flagship product, i-FACTOR, has received FDA PMA approval for cervical use in the United States, and we are currently conducting a pivotal FDA IDE study for our next-generation product in lumbar interbody fusion.

Job Summary

We are seeking a highly skilled Senior Commercial Marketing Manager to join our team. This individual will play a critical role in driving the commercial success of our products post-launch, developing and executing downstream marketing strategies to maximize product adoption, revenue, and market share.

The ideal candidate will have a strong track record of executing downstream strategies for high-value medical device products, with experience presenting and communicating to executives and external stakeholders. They will be responsible for leading cross-functional teams, collaborating with sales representatives, and building strong relationships with key opinion leaders, clinicians, and healthcare professionals.

Key Responsibilities
  • Plan and execute commercial downstream marketing campaigns to drive product awareness, adoption, and customer loyalty.
  • Utilize various channels, including digital marketing, conferences, and trade shows, to reach target audiences.
  • Develop compelling product positioning and messaging that resonates with target customers.
  • Collaborate with cross-functional teams to ensure alignment of messaging across all channels.
  • Create sales tools, collateral, and training materials to empower the sales team to effectively communicate product value propositions.
  • Lead training sessions for sales representatives on product features, benefits, and competitive positioning.
  • Build and maintain strong relationships with key opinion leaders, clinicians, and healthcare professionals.
  • Develop and implement customer engagement programs with the sales channel to deliver revenue targets.
  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Analyze market data to identify opportunities for product positioning and differentiation.
Requirements
  • Bachelor's degree in marketing or related field. MBA preferred.
  • A minimum of 7 years of experience in commercial marketing.
  • Previous experience in the medical device industry or related fields.
  • Strong written and verbal communication skills.
  • Ability to balance multiple projects with strong tactical execution.
  • Ability and experience working with external agencies.
  • Influence management skills and ability to work effectively in a matrixed organization.
  • Experience working with executives, healthcare providers, and professional organizations.
Benefits

Cerapedics Inc offers a comprehensive benefits package, including medical, dental, and vision insurance, group life insurance, 401k matching, long-term disability, potential target bonus, paid time off, tuition reimbursement, and pet insurance.

Base salary: $155k-$180k, plus target bonus.



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