Data Strategy Manager

2 weeks ago

New York County New York, United States Zenith Full time

About the Role

Zenith is seeking a highly skilled Data Strategy Manager to join our team. As a key member of our organization, you will be responsible for leading the development of audience strategies and collaborating with cross-functional teams to drive business growth.

Key Responsibilities

  • Collaborate with Strategy and Investment teams to build and activate custom audiences, leveraging data insights to inform media planning and buying decisions.
  • Advocate for the Audience Analytics team, promoting the use of data-driven insights to unlock growth opportunities and enhance customer experiences.
  • Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads.
  • Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals.
  • Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation.
  • Work directly with clients to present audience recommendations and guide audience strategy.

Requirements

  • Passionate and knowledgeable about audience planning, media planning/buying workflow, and operations.
  • Self-motivated, curious, a critical thinker, and a team player.

What We Offer

Zenith offers a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced Data Strategy Manager looking to join a forward-thinking organization, we encourage you to apply.

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