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Data Strategy Manager

2 months ago

New York, New York, United States Zenith Full time
Job Title: Data Strategy Manager

At Zenith, we're seeking a highly skilled Data Strategy Manager to join our team. As a key member of our organization, you will be responsible for leveraging the Epsilon data platform to drive personalization and scalability while ensuring privacy-compliant data practices.

Key Responsibilities:
  • Collaborate with Strategy and Investment teams to build and activate custom audiences
  • Advocate for the Audience Analytics team by promoting the platform's capabilities and potential for growth and customer experience enhancements
  • Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to inform campaign decisions
  • Work with Strategy to deliver audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
  • Coordinate audience deployments and workflows across channel partners and internal teams for proper activation
  • Present audience recommendations and guide audience strategy with clients
Requirements:
  • 3+ years of direct marketing experience, preferably in a consumer products business
  • 3+ years of experience managing and improving workflows across multiple stakeholders
  • 3+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
  • Prior experience working in platforms (i.e., DMP's, LiveRamp, etc.) would be a significant advantage
  • Familiarity with SQL, Python would be beneficial
  • Ability to manage multiple, competing priorities simultaneously
  • History of successfully working with internal teams to complete tasks and projects
What We Offer:

We provide a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. We're an equal opportunities employer and welcome applications from diverse candidates.