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Data Strategy Principal
2 months ago
About the Role:
The Principal, Data Strategy will play a critical role in driving data-driven transformation across our global clients. This individual will accelerate and drive the data strategy for clients, working in partnership with Digital directors, client teams, and practice capability. The successful candidate will be a key contributor in ensuring Publicis Sapient is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions.
Key Responsibilities:- Lead the definition of digital, data, and technology learning agendas
- Ensure data strategy and measurement frameworks align and secure client approval and driving adoption
- Work with planners, clients, strategy directors, and digital directors to define audience frameworks and data strategies for each brand and overall brand portfolio
- Grow the use of DMP and CDP in data-driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets
- Support the development of technology-based platforms and applications as a data strategist providing data thought leadership
- Define and support the implementation, measurement, and activation of data-driven use cases
- Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner
- Work with planners to provide guidance on how data can be utilized to inform annual planning insights
- Lead the development of education programs for data for both internal and client audiences
- Provide data thought leadership and communicate data strategy needs as inputs into the media partnership strategy
- Stand up and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery
- Lead execution of data-driven marketing program approach across agencies
- Provide strategic direction on data-driven thought leadership agenda for media partners
- Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral
- Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements
- Knowledgeable about data types, sources, partners, and what defines the quality of data
- Excellent storytelling and communication skills, with the ability to simplify complex digital concepts
- Architect innovative and highly effective digital marketing strategies, communication plans, and integrated solutions
- Curate a culture of learning in digital tools, case studies, new partners, and techniques
- High sense of ownership, drive, agenda setting
- Ability to lead a team of activation and content creators in brainstorming an initial response to brief and drive its refinement
- Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
- Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed
- Ability to establish, manage, and grow senior client relationships
- Ability to motivate and lead a team of data resources as well as the broader cross-functional team to project completion
- Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth
- Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work