Product Marketing Manager, Prime Video
3 weeks ago
Prime Video is seeking a Product Marketing Manager to help grow our digital video business and create innovative customer experiences.
This role will be responsible for planning and executing best-in-class video strategies to optimize the customer storefront experience across various customer cohorts, driving customer acquisition, engagement, and retention.
Candidates will have experience working cross-functionally across internal business/product teams globally, driving marketing programs that reach millions of customers, and analyzing data to influence decisions that best resonate with customers.
The ideal candidate will have a mind for innovation, thinking big, and learning through testing.
Key Responsibilities- Collaborate with technical and business teams to enhance the customer storefront experience by identifying solutions through automation.
- Develop customer segmentation experiment roadmap and manage targeting and segmentation, messaging, content, and design, planning, and execution, as well as reporting on individual campaign results and bigger picture trends.
- Execute A/B tests, analyze results, and present results/recommendations effectively to different levels of stakeholders, including senior leadership.
- Translate analytical findings into actionable insights and concise business actions and recommendations.
- Manage storefront auditing mechanisms across multiple organizations and identify opportunities to improve the customer storefront experience.
- 4+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using data and metrics to drive improvements.
- Experience engaging with and learning new content management system/tools.
- Strong critical and analytical thinking.
- Ability to solve complex and ambiguous problems.
- Strong communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior leadership.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
- Experience with A/B testing.
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