Chief Digital Marketing Strategist
2 days ago
We are seeking a highly skilled Chief Digital Marketing Strategist to lead our digital strategy and drive sustainable growth.
The ideal candidate will have a proven track record of driving growth in a player-coach role, with experience in managing paid media budgets and scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
Key Responsibilities- Develop and lead the implementation of a growth marketing strategy aligned with Janji's brand mission and business goals.
- Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC, and contribution margin.
- Identify areas of new investment to continually scale new customer acquisition.
- Manage a small team of direct reports and external agencies to execute growth strategy.
- Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
- Collaborate with the finance team to align digital strategy with the larger financial picture.
- Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact.
- Manage and optimize paid media campaigns across platforms to maximize efficiency and performance.
- 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth.
- 2-3+ years of team management, including agency and/or freelance.
- Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
- Experience managing 6+ figure paid media budgets.
Candidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.
Salary$120,000 - $180,000 per year.
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Product Marketing Strategist
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Director of Digital Marketing
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Director of Digital Marketing
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VP Marketing
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