Chief Digital Marketing Strategist

2 days ago


Somerville, Massachusetts, United States Janji Full time
About the Role

We are seeking a highly skilled Chief Digital Marketing Strategist to lead our digital strategy and drive sustainable growth.

The ideal candidate will have a proven track record of driving growth in a player-coach role, with experience in managing paid media budgets and scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.

Key Responsibilities
  • Develop and lead the implementation of a growth marketing strategy aligned with Janji's brand mission and business goals.
  • Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC, and contribution margin.
  • Identify areas of new investment to continually scale new customer acquisition.
Team and People Management
  • Manage a small team of direct reports and external agencies to execute growth strategy.
  • Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
  • Collaborate with the finance team to align digital strategy with the larger financial picture.
Digital Strategy Expertise
  • Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact.
  • Manage and optimize paid media campaigns across platforms to maximize efficiency and performance.
Requirements
  • 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth.
  • 2-3+ years of team management, including agency and/or freelance.
  • Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
  • Experience managing 6+ figure paid media budgets.
Location

Candidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.

Salary

$120,000 - $180,000 per year.



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