VP Marketing

2 months ago

somerville, United States Cala Systems Full time

About Cala Systems, Inc.

Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features such as integrating with home solar and battery systems. Built by energy and hardware industry veterans and backed by leading climate and water investors, Cala will begin initial deliveries in the first half of 2025.


The Role, At-a-Glance

You’ll lead all marketing-related aspects of our business, with a specific focus on direct to consumer marketing. In this role, you’ll develop and execute plans based on our business strategy; building and leading a team of internal and external resources.


What Will I Do?

  • Develop, implement, and continuously evolve performance-based marketing strategies for D2C acquisition and revenue growth
  • Establish key leading and lagging metrics and manage the marketing team to consistently achieve these metrics
  • Hire and manage all marketing resources
  • Work cross-functionally with sales, manufacturing and engineering to launch and rapidly scale our revenue
  • As a member of the management team, you will actively contribute in areas such as strategy, annual planning, culture, finance, and administration


What Qualifications Do I Need?

  • 12+ years of marketing experience, including significant time at a supervisory and senior management level in D2C marketing roles
  • A broad set of leadership competencies that include strong communication and management skills, ability to drive business insights and analyses (personally and through others), ability to collaborate cross functionally, and effective planning and execution skills
  • A demonstrated track record of achieving growth targets in the dynamic, experimental environment of D2C digital marketing
  • An ability to effectively manage the analytical and creative aspects of marketing simultaneously
  • An ability to identify what needs to be done and to proactively take action to achieve it, while communicating as appropriately to relevant stakeholders
  • Ability to effectively manage multiple projects, requirements and competing demands in a fast-paced environment
  • A high comfort level with technology and technical products
  • Direct experience with HVAC, heat pumps, or similar products preferred


Want to Learn More?

Please email careers@calasystems.com with your resume and thoughts on:

  • Why are you interested in joining an early-stage company/how does this role fit with your goals?
  • What’s your proudest professional achievement?
  • When the time comes for reference calls, what will your colleagues say about you?

  • VP Marketing

    2 months ago

    Somerville, United States Cala Systems Full time

    About Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...

  • VP Marketing

    4 weeks ago

    somerville, United States Cala Systems Full time

    About Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...

  • Marketing Director

    2 weeks ago

    Somerville, Massachusetts, United States Cala Systems Full time

    About Cala SystemsWe're a pioneering company that's revolutionizing the water heating industry with our intelligent heat pump water heaters. Our innovative system combines advanced sensors, hardware, and predictive controls to learn each home's unique hot water needs, improving comfort, saving energy, and reducing carbon emissions.The RoleWe're seeking a...

  • VP of Material Strategy and Operations

    3 weeks ago

    Somerville, Massachusetts, United States Formlabs Full time

    Transforming Materials for Global ImpactFormlabs is seeking a visionary leader to drive the global execution and strategy of its materials. As the VP of Material Strategy and Operations, you will play a critical role in shaping the company's materials capabilities and expanding its global footprint.The Opportunity:Develop a multi-year strategy to expand the...

  • VP Marketing

    2 weeks ago

    Somerville, MA, United States Cala Systems Full time

    About Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...

  • VP Material Strategy

    6 months ago

    Somerville, United States Formlabs Full time

    To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. We are seeking a VP of Material Strategy & Operations who will join our leadership team and drive the global execution and strategy of...

  • VP Sales

    2 months ago

    Somerville, United States Cala Systems Full time

    About Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...

  • VP Sales

    5 days ago

    somerville, United States Cala Systems Full time

    About Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...

  • Enterprise Sales Representative

    2 weeks ago

    Somerville, Massachusetts, United States Tulip Interfaces Full time

    About the RoleWe are seeking a highly skilled Enterprise Sales Representative to join our team at Tulip Interfaces. As an experienced sales professional, you will be responsible for managing the entire sales process from prospecting to close, including accurate pipeline forecasting.Your Key ResponsibilitiesBreak into and navigate mid-market and enterprise...

  • Environmental Health Specialist

    4 weeks ago

    Somerville, Massachusetts, United States Triumvirate Environmental Full time

    Environmental Health and Safety ManagerTriumvirate Environmental, a leading environmental services firm in North America, is seeking an Environmental Health and Safety Manager to join our Professional Services team.This role will oversee multiple engagements, providing strategic direction and ensuring high-quality deliverables. The successful candidate will...

  • Consulting Manager

    5 days ago

    Somerville, United States Triumvirate Environmental Full time

    Environmental Health & Safety Consulting ManagerTriumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Environmental Health & Safety Consulting Manager for our New England Professional Services team.The successful candidate will drive growth opportunities, support the sales team, and build strong client...

  • Director of Financial Planning and Analysis

    1 week ago

    Somerville, United States SmartBear Software Full time

    At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations - including world-renowned innovators like Adobe JetBlue, FedEx,...

  • Director of Financial Planning and Analysis

    2 weeks ago

    Somerville, United States SmartBear Full time

    At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe JetBlue, FedEx,...