Director of Digital Marketing
1 week ago
DIRECTOR OF DIGITAL MARKETING
ABOUT JANJI
We make high-performance apparel built to transport runners farther.
ABOUT THE OPPORTUNITY
Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our digital strategy and drive sustainable growth.
LOCATION
Candidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.
IN THIS ROLE, YOU'LL MAINLY BE RESPONSIBLE FOR...
DIGITAL STRATEGY
- Develop and lead the implementation of a growth marketing strategy aligned with Janji's brand mission and business goals.
- Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC and contribution margin.
- Identify areas of new investment to continually scale new customer acquisition (recent examples at Janji include podcast sponsorship and direct mail).
- Manage a small team of direct reports and external agencies to execute growth strategy.
- Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
- Collaborate with the finance team to align digital strategy with the larger financial picture.
- Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact.
- Manage and optimize paid media campaigns across platforms (Google, Meta, TikTok, etc.) to maximize efficiency and performance.
- Partner with agencies and internal teams to innovate, test, and scale new marketing tactics.
- Track, measure, and report digital analytics to the Janji team, distilling actionable insights.
- Develop a roadmap to optimize Janji.com for AOV and conversion rate growth.
- Partner with development team and external agencies to prioritize high-impact website features and updates to drive growth.
- Use heatmap, user behavior, and site analytics to identify areas of opportunity across the website.
- 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth in a player-coach role.
- 2-3+ years of team management, including agency and/or freelance.
- Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
- Experience managing 6+ figure paid media budgets.
- Experience building and managing paid media platforms such as Meta Ads, Google Ads - hands-on experience preferred, not just managing an agency.
- Advanced understanding of direct response metrics with deep understanding of KPIs such as ROAS, CAC, LTV, and more.
- Passionate about digital media, staying on top of trends and the latest tech and platform developments.
- A love for running and/or the outdoors
-
Director of Digital Marketing
1 week ago
Somerville, United States Janji Full timeDIRECTOR OF DIGITAL MARKETING ABOUT JANJI We make high-performance apparel built to transport runners farther. ABOUT THE OPPORTUNITY Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our digital strategy and drive sustainable growth. LOCATION Candidates who are able to work from our Boston HQ 2x days per...
-
Director of Digital Marketing
3 weeks ago
somerville, United States Janji Full timeDIRECTOR OF DIGITAL MARKETINGABOUT JANJI We make high-performance apparel built to transport runners farther.LOCATIONCandidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.ABOUT THE OPPORTUNITY Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our...
-
Director of Digital Marketing
4 weeks ago
somerville, United States Janji Full timeDIRECTOR OF DIGITAL MARKETINGABOUT JANJI We make high-performance apparel built to transport runners farther.LOCATIONCandidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.ABOUT THE OPPORTUNITY Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our...
-
Director of Digital Marketing
4 weeks ago
Somerville, United States Janji Full timeDIRECTOR OF DIGITAL MARKETINGABOUT JANJI We make high-performance apparel built to transport runners farther.LOCATIONCandidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.ABOUT THE OPPORTUNITY Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our...
-
Somerville, Massachusetts, United States Janji Full timeAbout JanjiWe specialize in crafting high-performance apparel designed to help runners push their limits.The OpportunityJanji is seeking an experienced Digital Marketing Director to lead our digital strategy and drive sustainable growth. This role involves overseeing our digital presence, developing innovative marketing campaigns, and managing a team of...
-
Chief Digital Marketing Strategist
3 days ago
Somerville, Massachusetts, United States Janji Full timeAbout the RoleWe are seeking a highly skilled Chief Digital Marketing Strategist to lead our digital strategy and drive sustainable growth.The ideal candidate will have a proven track record of driving growth in a player-coach role, with experience in managing paid media budgets and scaling growth through multi-channel marketing strategies in a DTC or...
-
Somerville, United States Mass General Brigham (Enterprise Services) Full timeDescription The Opportunity At Mass General Brigham Digital, we pride ourselves on our ability to create maximum strategic, clinical, and operational value from established and emergent technologies for our patients, care teams, researchers, and employees. Digital health will not only enhance the equity and efficiency of healthcare delivery, but it will also...
-
Sr. Designer
3 days ago
Somerville, United States Baldwin & Obenauf Full timeA LITTLE BIT ABOUT US: BNO, a dynamic, full-service creative marketing & advertising agency headquartered in Somerville, NJ, is looking for a talented and driven Sr. Designer / Art Director to create dynamic and imaginative content for a growing base of digital, social marketing and print collateral work for our Fortune 500 clients. With over 40 years in...
-
Account Director
1 week ago
Somerville, United States BNO Inc. Full timeRoles & Responsibilities: Here at BNO, we like to think of our Account team members as our Client compass. We seek out candidates who are skilled in navigating Client projects on time, on budget and on objectives. Our Account Director will primarily be responsible for the growth and management of client relationships. As the senior point of contact for the...
-
Account Director
1 week ago
Somerville, United States BNO Inc. Full timeRoles & Responsibilities: Here at BNO, we like to think of our Account team members as our Client compass. We seek out candidates who are skilled in navigating Client projects on time, on budget and on objectives. Our Account Director will primarily be responsible for the growth and management of client relationships. As the senior point of contact for the...
-
Creative Director
1 week ago
Somerville, United States Specified Technologies Full timeJob Location: Somerville NJ USA We are seeking an innovative and strategic Creative Director to shape the visual identity of Specified Technologies. You will be responsible for overseeing the development and execution of creative projects that align with our brand vision and engage our audience across various channels. The ideal candidate will have a strong...
-
Account Manager, Digital CRO
2 weeks ago
Somerville, United States Mass General Brigham Full timeDescription: About Us: As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community by leading innovation across our system. Founded by Brigham and Women’s Hospital and Massachusetts General Hospital, Mass General Brigham supports a complete continuum of care including...
-
Creative Director
1 week ago
Somerville, United States Specified Technologies Full timeJob DetailsLevel Management Job Location Somerville NJ - Somerville, NJ Position Type Full Time Education Level 4 Year Degree Job Shift Day Job Category Construction Description Job Location: Somerville NJ USA We are seeking an innovative and strategic Creative Director to shape the visual identity of Specified Technologies. You will be responsible for...
-
Director
2 weeks ago
Somerville, United States FinPro, Inc. Full timeFinPro, Inc. Somerville, New Jersey, United States (On-Site)FinPro, Inc is a management consulting firm that specializes in financial institutions, with a growing suite of digital analytics products. We are a recognized thought leader in the industry, regularly helping to set national policy and introduce new, ground-breaking changes to how the industry...
-
VP Marketing
2 months ago
somerville, United States Cala Systems Full timeAbout Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...
-
VP Marketing
2 months ago
Somerville, United States Cala Systems Full timeAbout Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...
-
VP Marketing
2 months ago
somerville, United States Cala Systems Full timeAbout Cala Systems, Inc.Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features...
-
VP Marketing
1 week ago
Somerville, United States Financial Resources Federal Credit Union Full timeFinancial Resources FCU has been designated one of the Best Places to Work in NJ since 2022! At FRFCU, we are "putting people first" and that starts with our employees! Come see why our team members have voted us for Best Places to Work in NJ for 3 consecutive years! Financial Resources is a not-for-profit federal credit union with locations in Somerset,...
-
Director of Patient Care Operations
7 days ago
Somerville, New Jersey, United States RWJBarnabas Health Full timeAbout the RoleWe are seeking a highly skilled and experienced Director of Patient Care Operations to join our team at RWJBarnabas Health. As an Assistant Director of Patient Care, you will play a key role in overseeing the daily operations of the Post Intensive Care Unit II.Your primary responsibility will be to foster a positive work environment and ensure...
-
Somerville, Massachusetts, United States This is an IT support group Full time**About Mass General Brigham**We are a not-for-profit organization committed to delivering exceptional patient care, advancing medical research, and providing world-class education.As the largest health care provider in Massachusetts, we offer a comprehensive continuum of care that includes community and specialty hospitals, managed care organizations,...