Product Marketing Senior Manager/Manager
4 weeks ago
Role Title :
Senior Product Manager, Growth
As the Senior Product Manager of Growth & Demand at Tia, you will play a pivotal role in shaping our customer acquisition and engagement strategy, focusing on optimizing key conversion points across our website, membership funnel, and optimizing user engagement throughout the membership journey, including the first 30 days, while driving sustained interaction with our services through a data-driven, growth-oriented approach.
You will work cross-functionally with design, engineering, operations, marketing, and analytics teams to drive growth across all touch points in the user journey.
Key Responsibilities:
- Own the strategy and execution of growth experiments to improve key metrics, including website conversion rates, membership funnel conversion rates, and improve engagement through data-informed experiments and growth initiatives.
- Design and manage A/B tests and other experiments that help us learn what drives the highest impact and conversion improvements.
- Drive improvements in key conversion points, from initial web interactions to membership sign-ups, by identifying pain points and areas for optimization.
- Analyze quantitative and qualitative data to inform hypotheses, run A/B tests, and iterate on strategies to optimize user experience and engagement.
- Collaborate on UX & Design: Partner with designers and engineers to craft intuitive user experiences that drive engagement and conversion.
Requirements:
- 4+ years of product management experience, with a focus on growth, conversion optimization, and user engagement.
- Strong quantitative background with experience in A/B testing, data analysis, and using data to inform decision-making.
- Analytics proficient in use of excel / google sheets, SQL, familiarity with Amplitude, python, R, or Stata a plus.
- Familiarity with Figma and other design/UX tools; ability to collaborate closely with design teams on user experience improvements.
- Deep understanding of user experience (UX) and customer journey optimization.
Tia is building a world-class team to reimagine women's healthcare. We're an interdisciplinary team of clinicians, researchers, designers, technologists, and operators who have seen firsthand how broken the healthcare system is for women.
We're united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.
Tia is building a culture of excellence - in people, process, and product. and an insatiable growth mindset - said another way, we're energized by the possibility of invention, innovation, and iteration
Competitive stock option package
~$50/month phone and internet reimbursement
~Medical, dental, and vision benefits
~Travel stipend for team off-sites
We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients.
We strongly encourage people of color and members of the LGBTQ+ community to apply.
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