Senior Product Marketing Manager

4 weeks ago

San Francisco, California, United States Menlo Ventures Full time
About the Role

We are seeking a skilled Senior Product Marketing Manager to drive growth in our active member base by developing and executing comprehensive marketing campaigns for new and innovative products and experiences. This role requires a strong understanding of market and member research, as well as the ability to connect with cross-functional teams to leverage Chime's new and existing products to drive incremental growth in primary accounts.

The ideal candidate will have a passion for partnering with various teams to leverage Chime's new and existing products to drive incremental growth in primary accounts. They will be responsible for activating marketing strategies ranging from conversion and retention to top-of-funnel awareness, and will influence roadmap decisions related to the experiences and products they support.

Key Responsibilities:

  • Lead comprehensive marketing campaigns for new and existing products and experiences, including audience definition, product positioning and messaging, launch, and optimization.
  • Partner closely with Marketing Insights and User Research teams to understand members' needs and the broader competitive landscape.
  • Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration.
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
  • Coach and mentor across cross-functional team to support delivery of projects.

Requirements:

  • BS/BA or equivalent experience in Business, Marketing, or related field.
  • Minimum of 10+ years leading end-to-end product and performance-driven marketing campaigns.
  • Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile.
  • Ability to lead multiple projects simultaneously with competing priorities and deadlines.
  • Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base.
  • Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level.
  • A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
  • Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs.

About Chime:

At Chime, we believe that everyone can achieve financial progress. We're passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.

We created Chime—a financial technology company, not a bank*—founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we're well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we're inspired by our members' dreams and successes, big and small.

What We Offer:

  • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
  • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit.
  • Competitive salary based on experience.
  • 401k match plus great medical, dental, vision, life, and disability benefits.
  • Generous vacation policy and company-wide Take Care of Yourself Days.
  • 1% of your time off to support local community organizations of your choice.
  • Mental health support with therapy and coaching through Modern Health.
  • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
  • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too
  • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.

We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

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