Senior Product Marketing Manager, IT

3 weeks ago

San Francisco, California, United States Rippling Full time

About Rippling

Rippling is a cloud-based platform that streamlines HR, IT, and finance operations for businesses. It integrates various workforce systems, including payroll, expenses, benefits, and computers, into a single system. This allows companies to manage and automate every aspect of the employee lifecycle efficiently.

For instance, Rippling enables businesses to onboard new employees globally within 90 seconds, setting up their payroll, corporate card, computer, benefits, and third-party apps like Slack and Microsoft 365. Rippling has received significant funding from top investors and was named one of America's best startup employers by Forbes.

We prioritize candidate safety and ensure all official communication comes from @Rippling.com addresses.

About The Role

Rippling is scaling to $1 billion in annual recurring revenue and beyond. To achieve this, we need to build a go-to-market engine that drives growth across multiple product SKUs, sales segments, buyer personas, and countries. As the Senior Product Marketing Manager for IT Solutions, you will play a crucial role in orchestrating the product marketing of Rippling's IT business. You will gather and analyze market intelligence to ensure we tell the right stories in the right channels, enabling our sales team to win.

This role is highly cross-functional, requiring close collaboration with Rippling's Sales teams, Marketing organization, and Product organization. We are looking for a strong general manager mindset, compelling storytelling skills, and a customer obsession.

Key Responsibilities

  1. Develop a go-to-market strategy for new IT product launches.
  2. Define product marketing fundamentals, including messaging, positioning, personas, and more.
  3. Conduct deep customer research and synthesize insights about our IT products, target audiences, personas, and differentiation vs competitors.
  4. Partner closely with the Product organization to define the IT product roadmap.
  5. Create an always-on feedback loop between sales, product, and marketing.
  6. Educate our sales teams and create sales tools / collateral to help them win.
  7. Be a spokesperson, evangelist, expert, and thought leader with analysts, customers, and partners.
  8. Approach business growth with a general manager mindset, focusing on awareness, attach rate, win rate, adoption, and customer retention.

Requirements

  1. 5+ years of experience in product marketing, technical product marketing, consulting, business operations, or general management. (2+ years in marketing highly preferred)
  2. Experience in SaaS tech businesses, preferably in the IT technology/security space.
  3. Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
  4. You love to dive deep into products and team effectively with product managers and engineers.
  5. You pride yourself in making the impossible possible, being resourceful, and having a bias towards action.
  6. You are results-oriented and evidence-driven, speaking the truth even when it's inconvenient.
  7. Superb ability to influence, collaborate, and project manage, building trust with various personalities.
  8. Outstanding written and verbal communication skills, clearly telling a story without resorting to jargon.
  9. You are a quick learner, picking up context rapidly and adapting to new challenges.
  10. You are an exceptional problem solver, decomposing complex problems and identifying patterns from noise.
  11. A creative spark, with analytical chops and the ability to think outside the box.

Additional Information

Rippling is an equal opportunity employer, committed to building a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling provides reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.

Rippling values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees, Rippling considers working in the office, at least three days a week, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

120,000 - 210,000 USD per year (US Tier 1)

108,000 - 189,000 USD per year (US Tier 2)

102,000 - 178,500 USD per year (US Tier 3).

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States FocusKPI Inc. Full time

    Job Title: Senior Product Marketing ManagerFocusKPI is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our product marketing team, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our enterprise products.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Ironclad, Inc. Full time

    {"Job Title: Senior Product Marketing Manager About the Role: We are seeking a highly skilled Senior Product Marketing Manager to join our team at Ironclad, Inc. Key Responsibilities: * Develop and execute product marketing strategies to drive growth and revenue * Conduct market and competitive research to inform product development and marketing...

  • Senior Product Marketing Manager

    4 weeks ago

    South San Francisco, California, United States Twist Bioscience Full time

    Job Title: Senior Product Marketing ManagerAt Twist Bioscience, we are seeking a highly skilled Senior Product Marketing Manager to join our team. This role will play a critical part in driving the growth of our market position in next generation sequencing (NGS) and synthetic biology product segments.Key Responsibilities:Develop and execute product...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States NextRoll Inc. Full time

    Product Marketing Role OverviewWe are seeking a skilled Senior Product Marketing Manager to join our team at NextRoll Inc. This role will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive revenue growth and customer acquisition.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Manager, Product Marketing, AWS Solutions

    4 weeks ago

    San Francisco, California, United States Amazon Full time

    Senior Product Marketing Manager, Product Marketing, AWS SolutionsAre you passionate about cutting-edge technology and looking for a challenging role that combines creative skills and analytical abilities? Do you thrive in a fast-paced environment where you can make a significant impact on customer stories and thought leadership?The AWS Solutions team is...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Salesforce Inc Full time

    We're seeking a seasoned Senior Product Marketing Manager to drive innovative product marketing for Salesforce Foundations. As a key member of our team, you'll develop and execute go-to-market strategies, create compelling messaging and content, and lead cross-functional initiatives to drive product-led growth.Responsibilities:Develop and execute...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States ThoughtSpot Full time

    Job SummaryWe are seeking a highly experienced Senior Product Marketing Manager to lead our global product marketing strategy and execution. As a key member of our team, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy.Key ResponsibilitiesDevelop...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Fieldguide Full time

    About UsFieldguide is revolutionizing the way assurance and audit practitioners work, streamlining their processes and automating tasks to enhance trust in global commerce and capital markets. Our mission is to empower professionals to focus on high-value tasks, ensuring the integrity of financial systems.Job DescriptionWe are seeking a seasoned Senior...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Sift Full time

    About the Role:Sift is a leading AI-powered fraud platform that secures digital trust for global businesses. We're seeking a skilled Senior Product Marketing Manager to join our team and help us grow fearlessly. As a key member of our Product Marketing organization, you will bridge the gap between Product and other teams, creating and executing strategy for...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States DocuSign Full time

    Job DescriptionAt DocuSign, we're committed to building trust and making the world more agreeable for our employees, customers, and communities. We're seeking a highly skilled Senior Product Marketing Manager to join our team and help us achieve our mission.The ideal candidate will have 8+ years of experience in product marketing or equivalent GTM experience...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Adobe Full time

    We are seeking a Senior Product Marketing Manager to join our team at Adobe. In this role, you will be responsible for crafting our business goals and driving our GTM strategy for AEM Assets.Key Responsibilities:Define and execute comprehensive go-to-market strategies to achieve business objectives.Collaborate with product teams to develop and refine the...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Semgrep Full time

    About SemgrepWe're on a mission to make world-class software security accessible to everyone. Our goal is to build program analysis tools that are open source, easy to use, powerful, and fast. We're committed to building a team with security expertise and a passion for great developer experiences. Our values of honesty and respect guide our interactions, and...

  • Senior Product Marketing Manager, IT

    4 weeks ago

    San Francisco, California, United States Rippling Full time

    About RipplingRippling is a cloud-based platform that streamlines HR, IT, and finance operations for businesses. Its innovative approach brings together workforce systems, payroll, expenses, benefits, and computers in a single system, enabling seamless employee lifecycle management.With Rippling, hiring a new employee anywhere in the world can be done in...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Fastly Full time

    Job DescriptionFastly is seeking a Senior Product Marketing Manager to drive the adoption and growth of our security product line. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies, working closely with product management, sales, and client services to bring new products to market.Key...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Adobe Full time

    About the RoleWe are seeking a Senior Product Marketing Manager to help drive our GTM strategy for AEM Assets. In this role, you will partner with product teams to create the product roadmap and align priorities with overarching business objectives.Key ResponsibilitiesDefine and execute comprehensive go-to-market strategies to achieve business...

  • Senior Product Marketing Manager

    2 months ago

    San Francisco, California, United States Gong Full time

    About GongGong is a leading provider of revenue intelligence solutions, empowering businesses to harness customer interactions and drive growth. Our platform uses AI technology to capture, understand, and act on customer interactions, enabling teams to make data-driven decisions and accelerate revenue.Job DescriptionWe are seeking a Senior Product Marketing...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Semgrep Full time

    About SemgrepWe're on a mission to make world-class software security accessible to everyone. Our goal is to build program analysis tools that are open source, easy to use, powerful, and fast. We're committed to building a team with security expertise and a passion for great developer experiences. Our values are built around honesty and respect in a diverse...

  • Senior Technical Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Atlassian Full time

    About the RoleWe're seeking a Senior Technical Product Marketing Manager to join our team at Atlassian. As a key member of our product marketing team, you will play a critical role in driving adoption of our solutions for project management and collaborative work management.ResponsibilitiesDevelop and execute technical product marketing strategies to drive...

  • Senior Technical Product Marketing Manager, Hardware, eero Marketing

    4 weeks ago

    San Francisco, California, United States Amazon Full time

    Senior Technical Product Marketing Manager, Hardware, eeroAre you a seasoned networking professional with a passion for driving business outcomes through innovative marketing strategies? Do you thrive in a fast-paced environment where no two days are the same? We're seeking a highly skilled Senior Technical Product Marketing Manager to join our eero team at...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Semgrep Full time

    About SemgrepWe're on a mission to make world-class software security accessible to everyone. To achieve this, we're building program analysis tools that are open source, easy to use, powerful, and fast. Our team is comprised of security experts and passionate developers who work together to create a diverse community of dreamers and builders. We've...