Digital Advertising Strategist
6 days ago
The ideal candidate will excel in managing advertising workflows, leveraging analytics to optimize performance, and staying ahead of industry trends.
- This role involves optimizing advertising strategies across platforms, enhancing SEO and SEM, analyzing campaign performance, and collaborating with internal and external teams to align initiatives with business objectives.
- Develop and manage digital advertising campaigns across multiple channels to drive brand visibility and customer engagement.
- Enhance SEO and SEM strategies to improve both organic and paid visibility for targeted audiences.
- Analyze performance metrics, track engagement, and refine strategies to achieve maximum ROI.
- Collaborate with creative teams to produce engaging digital content that supports advertising goals.
- Create compelling content for eCommerce, blogs, social media, and email campaigns that align with brand objectives.
- Manage and maintain advertising schedules, workflows, and editorial calendars.
- Utilize analytics tools to evaluate campaign performance and provide actionable insights.
- Integrate SEO best practices into content and develop case studies to highlight successful campaigns.
- Propose innovative ideas to adapt to digital advertising trends and enhance campaign effectiveness.
- Monitor campaign metrics and adjust strategies to meet business objectives.
- Perform additional duties as assigned.
- Bachelor's degree in Communication, Marketing, Advertising, or equivalent work experience.
- 5+ years of experience in digital advertising, including SEO, SEM, PPC, social media, and email campaigns.
- Proven success with data-driven strategies and measurable results in advertising.
- Proficiency in tools such as Google Analytics, Ads Manager, and CRM systems.
- Strong verbal, written, and analytical skills, with a creative approach to storytelling and campaign creation.
- Experience in creative, production-driven environments and managing CMS platforms.
- Knowledge of analytics tools for tracking and optimizing campaign performance.
- Ability to multitask, prioritize, and adapt to meet advertising goals in a dynamic environment.
Estimated Salary: $120,000 - $180,000 per year based on location and experience.
We offer competitive salaries, benefits, and opportunities for growth and development.
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