Senior Marketing Manager, Shopper Experience
3 weeks ago
Job Summary:
This role leads Shopper Marketing for Campbell's Meals and Beverage Division, focusing on premium brands like Rao's and Pacific. The Senior Manager will partner with brand teams to develop activation strategies at the point of purchase and work with retailers to create bold plans that resonate with shoppers.
Key Responsibilities:
- Develop and execute large-scale shopper marketing programs that support brand business objectives.
- Partner with marketing teams to understand priorities and integrate campaigns across the activation funnel.
- Collaborate with stakeholders in Sales and Retail to build plans that allow shoppers to experience brands in unique ways.
- Stay informed of the shopper marketing landscape and apply learnings to strengthen plans.
- Manage investment in shopper marketing and execute with financial rigor.
- Effectively manage external agencies to deliver bold, effective shopper marketing plans.
Requirements:
- Bachelor's degree required.
- 12+ years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven success.
- Business and analytical acumen with the ability to link disparate pieces of information.
- Self-starter, independent thinker, action-oriented, and passionate about shopper marketing.
- Strong interpersonal and communication skills.
- Ability to contribute, influence, and work effectively in a cross-functional matrix organization.
Travel: Up to 20% travel required.
Compensation and Benefits: The target base salary range for this full-time, salaried position is between $143,400-$206,100. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.
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