Senior Manager, Shopper Marketing Lead
4 weeks ago
In this role, you will lead Shopper Marketing for our Meals and Beverage Division, working on powerful premium brands, Rao's and Pacific. You will partner closely with our brand teams to build the strategy of how their brands are activated at the point of purchase. Additionally, you will work with retailers in Mass, Grocery, Club, and Pure Play channels to build bold, disruptive plans that resonate with their shoppers, drive consideration and trial of our brands, leverage their growing retailer media platform capabilities, and use data and analytics to continuously optimize and strengthen our strategies.
Key Responsibilities:
Direct the creation, execution, and continuous optimization of large-scale shopper marketing programs that support brand business objectives
Actively partner with marketing (Brand and Integrated Marketing) to understand their priorities, lead their thinking on the role shopper marketing plays in supporting their objectives, and integrate campaigns across the full activation funnel
Actively partner with stakeholders in Sales (Sales Strategy, Retail Activation, E-Commerce, Customer Teams) and at the Retailer to build plans that allow their shoppers to experience our brands in holistic and unique ways
Stay informed of the fast-changing shopper marketing landscape and continuously pay that learning forward to our commercial teams
Use learnings to strengthen shopper marketing plans
Execute with financial rigor, managing and optimizing investment in shopper marketing
Effectively manage one external agency to deliver bold, effective shopper marketing plans that are win for the brand, the customer, and the shopper
Requirements:
Bachelor's degree required
12+ years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven success
Business and analytical acumen with the ability to link seemingly disparate pieces of information
Self-starter, independent thinker, action-oriented, and passionate about shopper marketing
Detail-oriented, reliable, resourceful, and driven for results professional
Strong interpersonal and communication skills, able to effectively present ideas and concepts to groups of varying levels internally and externally
Ability to contribute, influence, and work effectively in a cross-functional matrix organization
Ability to work independently, multi-task, and prioritize/work effectively under pressure
Strong organizational skills
Ability to handle ambiguity
Travel: Up to 20% travel required
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