Fleet Business Development Manager

4 weeks ago

Grand Rapids, Minnesota, United States WernerCo Full time
Fleet Business Development Manager

About the Role:

The Fleet Business Development Manager is a key position responsible for driving sales growth and expanding our market presence in the commercial fleet industry. This role involves promoting and selling custom upfit solutions for trucks and vans to Fleet Management Companies (FMCs), Dealerships, and regional distributor partners and agencies.

Key Responsibilities:

  • Establish and deepen relationships with top distributors stocking Weather Guard Truck and Van products, working alongside them to grow sales in these focus categories.
  • Responsible for establishing Annual Joint Business Planning and developing a Fleet Opportunity Pipeline.
  • Implement strategies, communicate product knowledge, and conduct training to maintain a pipeline focused on meeting or exceeding regional sales objectives for Weather Guard products and other KPIs nationally.
  • Identify and pursue new business opportunities within the commercial fleet market, targeting businesses that utilize trucks and vans for their operations.
  • Develop and maintain strong relationships with fleet managers, operations directors, and other key decision-makers to understand their upfitting needs and preferences.
  • Conduct thorough needs assessments and collaborate with clients to design and propose customized upfit solutions that enhance vehicle performance, safety, and functionality.
  • Work closely with internal teams, including engineering, production, and installation technicians, to ensure seamless execution and delivery of upfit projects.
  • Prepare and present persuasive sales proposals, outlining the benefits and value proposition of our custom upfit solutions to prospective clients.
  • Negotiate pricing, terms, and contracts with clients to secure profitable business agreements while maintaining high levels of customer satisfaction.
  • Stay abreast of industry trends, market dynamics, and competitor activities to identify new opportunities and maintain a competitive edge.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, Engineering, or related field (preferred).
  • Proven track record of success in automotive fleet sales, with a focus on commercial truck and van upfits.
  • In-depth knowledge of commercial truck and van configurations, upfit options, and industry standards.
  • Strong communication, negotiation, and interpersonal skills, with the ability to build rapport and trust with clients.
  • Strategic thinker with the ability to identify opportunities, solve problems, and develop innovative solutions.
  • Results-oriented mindset with a passion for exceeding targets and delivering exceptional customer service.
  • Proficiency in Microsoft Office Suite and CRM software.

Travel Requirement:

Willingness to travel 50%-75% of the time related to account development requirements.

EEO Statement:

ProDriven Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic.

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