Sales and Marketing Director

4 days ago

Falls Church, Virginia, United States Estes Industries Full time
Estes Industries Sales and Marketing Director Job Description

Estes Industries is seeking a highly motivated Sales and Marketing Director to lead our efforts in growing our market presence and driving revenue through innovative strategies, partnerships, and customer engagement.

About Us

We are a pioneer in model rocketry with over 65 years of experience, inspiring creativity, STEM education, and the joy of exploration. Our mission is to provide high-quality products and exceptional customer service.

Job Summary

The Sales and Marketing Director will oversee the development and execution of comprehensive sales and marketing strategies to expand market share, increase brand visibility, and drive revenue growth. This individual will collaborate with cross-functional teams, lead a high-performing sales and marketing team, and cultivate relationships with key stakeholders.

Responsibilities
  • Strategic Leadership: Develop and implement a cohesive sales and marketing strategy aligned with the company's mission and growth objectives. Analyze market trends, consumer behaviors, and competitor activities to identify growth opportunities. Collaborate with the leadership team to establish sales targets and marketing goals.
  • Sales Management: Drive sales growth through retail partnerships, e-commerce, and direct-to-consumer channels. Build and maintain relationships with distributors, retailers, and key accounts. Lead the sales team to achieve quarterly and annual revenue targets.
  • Marketing Oversight: Oversee branding, advertising, digital marketing, and public relations campaigns. Design and execute marketing programs to promote product launches, STEM education initiatives, and community engagement. Enhance Estes Industries' online presence, leveraging social media, SEO, and content marketing.
  • Team Leadership: Recruit, mentor, and manage a high-performing sales and marketing team. Foster a culture of innovation, accountability, and collaboration. Conduct regular performance reviews and provide constructive feedback.
  • Data-Driven Decision Making: Monitor key performance indicators (KPIs) for sales and marketing activities. Use data analytics to assess campaign effectiveness and refine strategies. Report on progress to the executive leadership team.
Qualifications
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 7+ years of experience in sales and marketing leadership roles, preferably in consumer goods or hobby industries.
  • Proven track record of driving sales growth and executing successful marketing campaigns.
  • Strong understanding of e-commerce, digital marketing, and retail distribution channels.
  • Exceptional leadership, communication, and interpersonal skills.
  • Passion for STEM education and/or hobbies like model rocketry is a plus.
What We Offer
  • Estimated Salary: $100,000-$130,000 per year
  • Comprehensive benefits package, including health, dental, and retirement plans.
  • Opportunities for professional growth and development.
  • A collaborative and inspiring work environment.

Estes Industries is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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