Brand Management Professional

4 days ago


Kansas City, Missouri, United States Russell Stover Chocolates Full time
About the Role

We are seeking a highly skilled Brand Manager to join our dynamic Marketing Team at Russell Stover Chocolates. As a key member of our team, you will be responsible for developing and executing marketing plans that drive sales, profit, and brand health objectives.

Key Responsibilities
  • Develop consumer-relevant, annual marketing plans that contribute to sales, profit, and brand health objectives
  • Leverage working knowledge of consumer, category, and brand to identify and recommend business-building initiatives
  • Thoroughly understand the Russell Stover Brand and sub-brands, developing brand plans and initiatives that fully align and strengthen the brand's positioning
  • Lead or conduct routine analysis of the brand, key initiative, competition, category, customer, and consumer to synthesize key findings and indications that enhance brand and company performance
  • Responsible for managing an assigned portfolio, including SKU rationalization, mix strategies, and profit optimization
  • Analyze market potentials on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of the Russell Stover business
Requirements
  • Bachelor's degree in Marketing or related field
  • 5 years of marketing experience, preferably in the CPG industry
  • Proficient in using Microsoft Word, Excel, and PowerPoint
  • Project management and leadership skills, with the ability to thrive in a fast-paced, collaborative environment
About Us

Russell Stover Chocolates is a leading manufacturer of boxed, seasonal, and sugar-free chocolates, with a legacy of over 100 years. We are committed to making chocolate lovers happy and are proud to be an equal opportunity workplace and an affirmative action employer.



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