Creative Director, Copywriter

3 days ago


Philadelphia Pennsylvania, United States Digitas Health Full time
About the Role

The Creative Director, Copy will lead the creative work for two or three accounts, depending on the account size. This leadership role involves assigning teams, inspiring those teams to develop product concepts and final work, and working with account management to ensure that clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.

Key Responsibilities
  • Creative/Hands-on Work (40%)
    • Help develop and review creative briefs that provide strategic insight and creative inspiration
    • Work with the Creative Director, Art to produce standout concepts and campaigns
    • Take on appropriate projects and own them, start to finish
    • Estimate copy hours
    • Participate in client meetings
    • Lead concept presentations
    • Attend market research
    • Share responsibility with planning to shape strategic branding
  • Management (30%)
    • Assign creative teams best suited for each project based on ability and workload
    • Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable
    • Work with art, editorial, and traffic departments to ensure that deadlines and budgets are met
    • Provide written and face-to-face feedback for annual performance reviews, and ongoing feedback throughout the year (written when requested)
    • Identify and interview prospective creative candidates
  • Leadership (30%)
    • Become the creative voice for your accounts
    • Develop good relationships with your clients
    • Work with account management to grow our business at existing clients
    • Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group
    • Lead the creative teams in development of concepts and execution of all projects
    • Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals
    • Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs
    • Represent the agency at client meetings and social events
About Digitas Health

Digitas Health is a leading healthcare marketing agency that helps life sciences companies connect with healthcare professionals and patients through innovative marketing solutions.



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