Sales and Marketing Director

16 hours ago


Lakeland, Florida, United States Hospitality XL Full time
Job Title: Sales and Marketing Leadership

We are seeking a highly motivated and experienced Sales and Marketing professional to join our team at Hospitality XL. As a Sales and Marketing Leadership consultant, you will be responsible for leading and driving top-line revenue strategy for traditional sales-related segments, including group, volume transient & catering.

Key Responsibilities:
  • Lead and drive top-line revenue strategy for traditional sales-related segments
  • Stay ahead of market trends, market share movement, and ongoing competitive hotel analysis
  • Direct property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded
  • Prepare Sales Reports and annual Sales & Marketing Plan
  • Execute and create effective sales programs to increase awareness and positive perception of hotel, its activities, culinary services, and personnel
  • Assist senior leadership in preparation of the marketing, advertising, sales plans, programs, and annual budget
  • Manage within approved plans and budgets
  • Ability to lead sales and marketing team and collaborate with other departments
  • Develop rates, group sales deployment strategies through review of competitive data, demand analysis, and mix management
Requirements:
  • High School Diploma or equivalent required. Bachelor's Degree preferred
  • Minimum of 3 years in Sales and Events management, preferably in an upscale or lifestyle brand hotel
  • Strong interpersonal skills and strong guest/client relations and able to conduct analysis and has good decision-making
  • Comprehensive knowledge of food and beverage, sales, guest relations, and etiquette
  • Basic understanding of legal contract language
  • Proven team leader with a high level of energy and motivation with a proven track record of living the company's values
  • Intermediate to proficient understanding of Computer systems such as: Opera, Microsoft Word, Excel & Outlook is preferred


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