Strategic Innovation Leader

2 days ago


Brooklyn, New York, United States Madwell Full time
Role Overview
A highly experienced Strategy Director is sought by Madwell to lead the development of innovative marketing strategies across multiple client accounts. The ideal candidate will have a proven track record of success in strategy, brand, and comms planning, with experience working with VP and executive level clients.

About You
We're looking for a critical thinker who can distill complex data into clear and compelling stories. As a strategist at Madwell, you'll be responsible for developing, refining, and documenting brand strategies and campaign/comms strategies across 1-2 accounts while supporting other smaller accounts. Your expertise will enable you to uncover new opportunities and insights to inspire our team.

Your Key Responsibilities
* Develop, refine, and document brand strategies and campaign/comms strategies across 1-2 accounts
* Listen to client business needs and deliver strategies that meet and exceed their objectives and KPIs
* Uncover and interpret relevant cross-cultural and social trends with a focus on driving brand initiatives across multiple communities
* Provide thought leadership around cross-cultural consumer marketing based on data-driven insights
* Lead the development of consumer profiles for client, creative, and strategy teams to foster a deep understanding of audience/consumer
* Foster an understanding of consumer insights and behaviors
* Oversee, and conduct if necessary, primary field research including interview, focus groups, or other innovative methodologies

What We Offer
* A competitive salary of $130,000 - $160,000
* Opportunities for professional growth and development
* A dynamic and inclusive work environment

About Madwell
Madwell is committed to building a diverse, inclusive, and authentic workplace. We believe that you ARE enough, and that it's okay not to meet every requirement. If you're excited to work with us but not sure you check every box, apply anyway.

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