Digital Marketing Strategy Director
3 days ago
We are seeking an experienced Digital Marketing Strategy Director to lead our digital marketing efforts and drive growth for the Central Bank.
About the RoleThe successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with the bank's overall business objectives. This includes managing our corporate websites, social media channels, and email marketing campaigns.
You will work closely with our cross-functional teams to ensure seamless execution of digital marketing initiatives and measure their effectiveness through data-driven analysis.
Main Responsibilities- Develop and execute a digital marketing strategy that drives business growth and customer engagement
- Manage our corporate websites, ensuring optimal functionality and performance
- Oversee the development and implementation of content management systems and tools
- Analyze website traffic and behavior data to inform marketing decisions
- Collaborate with vendors and third-party agencies to develop and execute paid digital campaigns
- Monitor and analyze campaign performance, making data-driven adjustments to improve results
- Bachelor's degree in Marketing, Business, Journalism, or related field
- 10+ years of professional experience in digital marketing, preferably as a Director or Manager
- Proven track record of driving business growth through digital marketing initiatives
- Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media
- Excellent communication and interpersonal skills
We offer a competitive salary and benefits package, including:
- $120,000 - $150,000 per year, depending on experience
- Comprehensive health insurance
- 401(k) matching program
- Professional development opportunities
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