Senior Brand Manager

3 weeks ago


New York, New York, United States Live Nation Full time
Job Summary:

Live Nation Entertainment is a global leader in live entertainment, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. As a Senior Brand Manager, you will lead day-to-day relationships and activities with top corporate brands within our portfolio. Your focus will be on maximizing client value and performance, with a focus on client relationship service, program activation and performance, financial performance, budget planning and reporting, team management and development, innovation and growth.

Key Responsibilities:
  • Manage a portfolio of clients across multiple categories
  • Strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, and impeccable program delivery
  • Establish and grow relationships with key client contacts outside of the day-to-day relationships
  • Develop and grow relationships with key Live Nation teams to ensure desired program delivery and results for clients
  • Support VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team in developing strategic roadmaps, creative programs, and business development/growth opportunities for key client relationships
  • Review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
  • Ensure delivery of contractual agreements, including planning, execution, measurement, and reporting, and proactively resolve any challenges with asset delivery
  • Serve as key point of contact for all client-specific financials, including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
  • Lead key client meetings throughout the year, in-person and over phone, including development of presentations for meetings
  • Oversee all on-site activities for venues, festivals/venue, custom events, artist experiences, and hospitality programs, including coordination with venue staff, festival production leads, and/or third-party activation agencies
  • Fully understand the Live Nation Digital ecosystem and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
  • Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
  • Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
  • Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
  • Support department-wide development initiatives
Requirements:
  • 4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
  • Must have agency and event experience, music industry experience a plus
  • Record of success building, selling, and delivering innovative marketing programs with measurable results
  • Experience with marketing programs that blend physical and digital components preferred
  • Work with recognizable global brands preferred
  • Success working with cross-functional teams
  • Knowledge of consumer and market research with ability to implement into decision-making and management
  • Track record for developing and growing client relationships
  • Passion for excellence and executing high-profile marketing programs
  • Superior project management and organizational skills, including managing multiple projects simultaneously
  • Excellent communication skills - written, verbal, and presentation
  • Ability to proactively identify potential problems and utilize sound decision-making to implement the best solutions, relying on managers to provide input and solutions only when necessary
  • A proactive, collaborative team-oriented working style
  • Proven ability to work calmly and efficiently under pressure
  • Deep curiosity about emerging marketing trends and ability to integrate into client programs
  • Proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel
  • Strong passion for music, including knowledge of current/relevant artists and industry trends
  • Ability to travel 30% of time or more in season, often nights and weekends, and occasionally without significant advanced notice
Benefits and Perks:

Live Nation offers a comprehensive benefits package, including medical, vision, and dental benefits, paid time off, 401(k) program with company match, stock program, tuition reimbursement, student loan repayment, internal growth and development programs, and volunteer time off.

We are an equal employment opportunity employer and welcome applications from people of all backgrounds. We are committed to diversity, equity, and inclusion and strive to create a workplace that is welcoming and inclusive for all employees.


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