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Senior Brand Marketing Manager

1 month ago

New York, New York, United States INCPG Full time
Job Title: Senior Brand Manager

As a Senior Brand Manager at INCPG, you will be responsible for driving brand profitability and sales through the development of brand strategies, marketing plans, new products, packaging, and promotional programs. You will refine strategic thought-leadership behaviors and skills, while overseeing direct reports and additional brand volume through growth of business or through additional brands.

Key Responsibilities:
  • Drive all strategic activities that support brand objectives, including annual planning, advertising development, new product launches, and packaging.
  • Maintain a consistent pipeline of growth initiatives in the brand portfolio, such as line extensions, new products, etc.
  • Act as the Brand Champion to manage P&L to deliver planned sales and profit, forecasting and developing annual budgets, overseeing and managing spend.
  • Manage media placement/relations to align with brand initiatives, delivering planned advertising, promotions, and programs, maximizing investment and supporting brand growth.
  • Research and anticipate category and market trends to develop and execute annual and long-range business plans, including solid analyses that support overall brand recommendations.
  • Partner with Sales team on annual planning and trade presentations via participation in sales calls to retailers, trade show attendance.
Requirements:
  • Bachelor's degree required.
  • MBA preferred.
  • Minimum 10 years of experience with CPG brand marketing required.
  • Experience directly managing others required.
  • Demonstrated knowledge and understanding of brand management/marketing.
  • Budgeting, forecasting, and analytical skills required.
  • Broad knowledge of industry, in-depth knowledge of CPG products, packaging, and competitive marketplace.
  • Proven experience in CPG required; experience marketing digestive health products preferred.
  • Extensive knowledge of industry, in-depth knowledge of CPG products, packaging, and competitive markets and understanding of brand management/marketing.
  • P/L management strongly preferred.
  • CPG background required.
  • Excellent written and verbal communication skills, ability to present internally and externally.
Travel Requirements:

Up to 15% travel required for consumer research/focus groups, trade shows, and/or customer meetings.