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Senior Brand Manager

1 month ago

New York, New York, United States BioSpace, Inc. Full time
About the Role

We are seeking a highly skilled Senior Brand Manager to join our Commercial Strategy and Marketing group. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement omnichannel marketing plans to support brand/therapy area goals and customer reach/activation targets.
  • Manage the development of HCP messaging/promotional stories based on defined HCP marketing strategies.
  • Create and manage promotional, engagement, and experience programs/materials, including personalization for key customer segments.
  • Coordinate the dissemination of promotional programs and other materials, ensuring quality control and compliance with industry regulations.
  • Monitor and report on key marketing performance indicators (KPIs) to measure the success of HCP experience tactics.
Requirements
  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
  • 7+ years of experience in sales, brand management/marketing within the pharmaceutical industry.
  • HCP marketing experience in campaign development, promotional asset execution, and orchestrating customer experiences.
  • Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes, and market dynamics.
  • Proven track record of innovative market tactics/high impact results.
What We Offer

We offer a dynamic and inclusive work environment, competitive compensation, and opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for marketing and customer engagement, we encourage you to apply for this exciting opportunity.