Senior Brand Manager
4 weeks ago
We are seeking a seasoned Senior Brand Manager to lead the development and execution of brand strategies that drive growth and elevate our market position in the yogurt category.
Key Responsibilities:- Develop and implement comprehensive brand strategies that align with company objectives and market trends.
- Lead the development of integrated marketing campaigns, including advertising, digital, social media, and in-store promotions.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and engage consumers in meaningful ways.
- Manage brand budgets, ensuring efficient allocation of resources to maximize ROI.
- Monitor brand performance and analyze relevant data to inform strategic decisions.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 8+ years of experience in brand management, preferably in the consumer goods or food & beverage industry.
- Proven track record of developing and executing successful brand strategies and campaigns.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
Chobani is a purpose-driven, people-first, food-and-wellness-focused company that makes high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.
We prioritize giving back to our communities and beyond, working to eradicate child hunger, supporting immigrants, refugees, and underrepresented people, honoring veterans, and protecting the planet.
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