Strategic Marketing Manager
2 weeks ago
Abridge is a pioneering company in the field of healthcare technology, leveraging AI to empower deeper understanding and improve clinical documentation efficiencies.
We are seeking an experienced Demand Generation Marketing Manager to drive targeted, data-driven campaigns that boost awareness, engagement, and conversions for our enterprise-grade technology.
This role will involve leading marketing initiatives, including ABM-style campaigns targeting key personas and customers, collaborating with CRM teams to design targeted campaigns, and executing campaigns that nurture leads and expand current accounts.
Candidates must have 6-8 years of experience in demand generation or marketing, with expertise in multi-channel marketing and targeted ABM-style campaigns. Experience in healthcare technology or enterprise solutions is highly preferred.
The successful candidate will be responsible for developing and customizing high-impact assets for demand gen and ABM initiatives, maintaining an up-to-date library of demand gen and ABM assets, and developing scalable outreach communication templates to streamline sales team outreach.
They will also be expected to track, analyze, and report on campaign performance, conducting regular testing to improve messaging, content, and engagement rates.
Abridge offers a competitive salary range of $140K-$160K, as well as a comprehensive benefits package, including flexible PTO, equity, medical insurance, dental & vision insurance, and a learning and development budget.
We value diversity and inclusion and actively welcome applicants from all backgrounds.
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