Strategic Marketing Director

3 days ago

New York, New York, United States Knew Health Full time
About Us

Knew Health is a mission-driven organization dedicated to providing a simple, friendly, and affordable alternative to traditional health insurance based on medical cost sharing.

We believe that everyone deserves access to high-quality healthcare without the complexity and cost associated with traditional insurance models.

Job Overview

This is an exciting opportunity for a strategic and hands-on marketing professional to lead and scale our marketing efforts.

The ideal candidate will have a proven track record of building and optimizing world-class marketing funnels, managing lead life cycles, and driving measurable growth through data-driven decision-making.

The Head of Marketing will oversee the selection and implementation of a new CRM system, visualize marketing performance through dashboards, and align marketing initiatives with overall business objectives.

Key Responsibilities:
  • Marketing Funnel Optimization: Design, implement, and optimize marketing funnels across multiple channels to drive customer acquisition and retention.
  • CRM Strategy and Implementation: Lead the selection, migration, and integration of a new CRM platform, transitioning from ActiveCampaign to a more robust solution (e.g., Salesforce).
  • Performance Visualization: Develop and manage marketing dashboards using tools like Power BI and Tableau, providing actionable insights to inform strategies.
  • Lead Lifecycle Management: Oversee the development and execution of processes to manage leads through the sales funnel, ensuring alignment with sales teams.
  • Brand and Content Strategy: Shape the company's brand positioning and messaging to resonate with target audiences and differentiate in the market.
  • Demand Generation: Drive innovative campaigns to generate leads and support revenue growth, leveraging digital channels and data analytics.
  • Team Leadership: Build and mentor a small marketing team, fostering collaboration and a results-driven culture.
  • Cross-Functional Collaboration: Partner with sales, product, and operations teams to align marketing efforts with overall business goals.
Requirements
  • 7+ years of marketing experience, with at least 2–3 years in a leadership role.
  • Demonstrated success in building and optimizing marketing funnels, with real-world examples to discuss during the interview.
  • Proven experience selecting and implementing CRM platforms (e.g., Salesforce) and integrating marketing automation tools.
  • Strong analytical and quantitative skills, with expertise in Power BI and Tableau for data visualization.
  • Expertise in brand building, content strategy, and demand generation.
  • Experience managing small teams and scaling marketing operations in fast-paced environments.
  • Entrepreneurial mindset with the ability to thrive in a startup environment and drive measurable growth.
  • Excellent communication and leadership skills.
What We Offer
  • Full-time remote work.
  • Competitive salary range: $155,000-$200,000 annually, dependent on qualifications and experience.
  • Opportunities for growth and development in a fast-growing organization.

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