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Digital Marketing Specialist

1 month ago

Chicago, Illinois, United States Perfect Search Media Full time
Job Description

Perfect Search Media is seeking a highly skilled PPC Analyst to join our team. As a PPC Analyst, you will be responsible for managing day-to-day PPC strategy creation and execution for an assignment of PPC campaigns.

Key Responsibilities:

  • Research, plan, and create ad accounts for clients in a variety of industries
  • Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
  • Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
  • Advanced data analysis in Microsoft Excel and Google Sheets
  • Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
  • Serve as point of contact and project manager for clients with regular client-facing communication
  • Effectively communicate strategy and results to clients
  • Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
  • Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
  • Keep up-to-date on emerging online marketing strategies, tools, and best practices
  • Manage and prioritize several accounts simultaneously
  • Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
  • Contribute to company (and occasionally client) blog(s) and internal marketing strategy

Requirements:

  • 1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms
  • In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred
  • Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others
  • Highly analytical and strong critical thinking skills
  • Ability to generate comprehensive and cohesive marketing strategies
  • Ability to think critically and collaborate effectively with others
  • Strong time management & organization skills
  • The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
  • Data analysis experience
  • Microsoft Excel and Google Sheets experience
  • Quick learning ability with a strong desire to become an expert in digital marketing
  • Strong written and verbal communication skills
  • A close eye for detail with the ability to see how pieces fit into the overall picture
  • Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
  • Ability to work both independently and in a team-oriented environment
  • Knowledge of Google products and other digital marketing analytics tools