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Advertising Operations Lead
2 months ago
Nextdoor is a platform that connects individuals to their local communities, fostering a sense of belonging. Our mission is to create a more compassionate world where everyone has a reliable neighborhood network.
Every day, users across the globe turn to Nextdoor for trustworthy information, assistance, and to establish genuine connections with nearby residents, businesses, and public services. Currently, Nextdoor serves over 315,000 neighborhoods in 11 countries.
Meet Your Future Colleagues
The Account Strategy Team, part of our Revenue Operations division, is dedicated to executing advertising initiatives and developing a premier advertising platform. This team, located throughout the US and UK, is committed to earning the trust of our colleagues and internal partners daily, prioritizing customer satisfaction by focusing on campaign outcomes, taking ownership of a substantial portfolio, and fostering community through knowledge sharing and training. Ultimately, our goal is to ensure the success of our clients.
Your Role and Responsibilities
As an Account Strategist, you will collaborate closely with your teammates, Account Managers, Client Partners, and product teams. You will play a vital role in constructing and executing campaigns, as well as analyzing and optimizing performance throughout the campaign lifecycle. Your daily tasks will include:
- Designing, launching, and refining advertising campaigns.
- Monitoring and resolving campaign-related challenges; testing and troubleshooting new advertising products.
- Quickly experimenting and learning. Employing creative problem-solving skills and data analysis to enhance campaigns towards client performance objectives (such as CTR, CPA, ROAS, ROI).
- Utilizing statistical software to analyze data; transforming complex findings into clear tables, graphs, and written reports.
- Demonstrating flexibility and readiness to manage various operational tasks and advertiser inquiries.
- Ensuring quality control across all campaigns by collaborating with Account Management to verify material accuracy, enforcing a structured QA process, and facilitating effective pre-launch communication between teams.
- Actively seeking opportunities for process improvement, taking initiative to conduct tests and experiments.
- Participating in team events, training sessions, volunteer days, and other team-building activities.
- Building in-person relationships with team members and contributing to the KIND culture that Nextdoor values.
- Approximately 2 years of experience in advertising operations, campaign management, optimization strategy, project management, or a related operational role.
- Experience managing campaigns with both awareness and performance objectives, along with the ability to leverage client data for optimization.
- Strong verbal and written communication skills.
- Exceptional organizational and time management abilities.
- Capability to excel in a fast-paced, high-volume, and deadline-oriented environment.
- Proven problem-solving and troubleshooting skills.
- An analytical mindset and a curious nature.
- Proficient in Excel (including pivot tables, VLOOKUP, and macros).
- Confidence in sharing feedback and perspectives—great ideas can originate from anywhere.
- A commitment to community building, promoting inclusivity within the team and diversity of thought, both at Nextdoor and in your local neighborhoods.
- Experience managing programmatic advertising campaigns.
Nextdoor offers a comprehensive rewards package that includes compensation, benefits, perks, and recognition programs.
The compensation structure for this position consists of a base salary plus a commission component with an 80/20 split. Commission will vary based on the achievement of sales-related objectives. The expected on-target earnings (OTE), inclusive of base salary and commission, ranges from $88,000 to $115,000 annually, with potential for higher earnings based on proficiency levels.
Additionally, a significant equity grant is anticipated for this role, with quarterly vesting starting within the first three months of employment.
Overall compensation will vary based on relevant skills, experience, and qualifications.
Nextdoor provides a variety of excellent health plans, covering 100% of personal monthly premiums for health, dental, and vision, along with a OneMedical membership for concierge care.
At Nextdoor, we empower our employees to strengthen local communities. To create an inclusive platform where everyone feels welcome, we strive for our workforce to reflect the diversity of the neighborhoods we serve. We encourage all interested individuals to apply, regardless of race, gender, religion, sexual orientation, age, or any other characteristic. In accordance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records.
