Digital Media Strategist
2 days ago
The Media Planner plays a crucial role in managing all levels of media with a focus on digital media. This position works closely with the media planning team to develop and maintain strategic communication plans and media recommendations for various clients and objectives. The ideal candidate will have a strong understanding of digital media platforms and be able to analyze web metrics to provide monthly campaign performance reports to clients.
Key Responsibilities
Develop and maintain strong relationships with internal teams and media partners
Evaluate media opportunities and present media plans and/or POVs clearly in writing and verbally
Analyze web metrics and provide recommendations to improve media performance
Handle all digital media billing using monthly tracking reports and invoice reconciliation
Ensure that advertising messages align with ADRM objectives
Monitor the performance of online and offline advertising campaigns and report the results to vendor/cpg and internal stakeholders
Requirements
3 to 5 years of media planning experience in digital media
Bachelor's degree in Marketing, Advertising, Communications or Related Field
Strong knowledge of online media platforms and offline media such as print, TV, and radio
Ability to use advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills
Proven analytical and organizational skills
Effective at working under pressure and meeting tight deadlines
Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
An independent self-starter who is self-directed yet also team-oriented
Strong project management skills; must be well-organized with ability to multi-task on multiple projects
Flexible and intuitive (can manage complex internal and client relationships)
Preferred Qualifications
Strong knowledge of a range of online media platforms and offline media such as print, TV, and radio
Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills
Proven analytical and organizational skills
Effective at working under pressure and meeting tight deadlines
Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
An independent self-starter who is self-directed yet also team-oriented
Strong project management skills; must be well-organized with ability to multi-task on multiple projects
Flexible and intuitive (can manage complex internal and client relationships)
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