Digital Media Campaign Manager
4 weeks ago
The Campaign Manager is responsible for planning, executing, and managing programmatic media campaigns for agency clients. This role requires a strong understanding of digital media planning elements, bid management, and campaign optimization. The ideal candidate will have prior experience in bid management, campaign management/optimization, or digital media operations, and possess excellent communication and writing skills.
Key Responsibilities:
- Plan, execute, and manage programmatic media campaigns for agency clients.
- Demonstrate diligence, attention to detail, and adherence to Optimedia best practices throughout the full digital campaign life-cycle.
- Maintain and organize campaign-specific materials in team's shared document repository.
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Strategic oversight of large accounts and client relationships.
- Develop, grow, and maintain relationships with internal teams through exceptional client service.
- Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments.
- Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Formulate proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Partner with Analytics team on campaign measurement reporting and insights generation.
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
- Work with media partners to ensure accurate platform implementation.
- Troubleshoot issues on all pre-production and live campaigns.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
- Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
- Attend client meetings, as needed.
- Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia.
Qualifications:
- Four-year college degree.
- Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations.
- Client-facing experience with the ability to identify risks and effectively manage through issues.
- Understanding of traditional and interactive media planning elements.
- Proficiency in Microsoft Office solutions.
- Strong analytical thinking and mathematical skills.
- Excellent communication and writing skills.
- Strong project management skills.
- Strong desire to contribute to a team.
Compensation Range:
$60,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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