Senior Content Marketing Manager, Business Networking and Innovation Leader

2 weeks ago

Irvine, California, United States TP-Link North America, Inc. Full time
Job Description

TP-Link North America, Inc. is seeking a highly skilled Senior Content Marketing Manager to lead and execute our content marketing initiatives. This role will be responsible for developing and implementing a comprehensive content marketing strategy that drives brand awareness, engagement, and lead generation.

The ideal candidate will have a strong understanding of content marketing principles and a proven track record of developing successful content strategies. They will be able to collaborate closely with cross-functional teams, including product marketing, SEO, creative, and sales, to create compelling, on-brand content across multiple channels.

Key Responsibilities:
  • Develop and execute a comprehensive content marketing strategy aligned with business goals
  • Oversee the creation of high-quality content, including blog posts, white papers, case studies, eBooks, videos, infographics, and social media posts
  • Collaborate with the SEO team to ensure content is optimized for search engines
  • Manage content distribution across various platforms, including social media, email campaigns, and partner websites
  • Monitor and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 5+ years of experience in content marketing, with a proven track record of developing successful content strategies
  • Strong understanding of SEO principles and content optimization techniques
  • Excellent writing, editing, and communication skills
  • Proficient in using content management systems (CMS), marketing automation tools, and analytics platforms
Preferred Qualifications:
  • Experience working in a leadership role with direct reports
  • Background in digital marketing and familiarity with paid media strategies
  • Ability to think both creatively and analytically
  • Strong project management skills and attention to detail

TP-Link North America, Inc. offers a competitive salary, fully paid medical, dental, and vision insurance, contributions to 401k funds, over four weeks of PTO per year, bi-annual pay increases, health and wellness benefits, and quarterly team-building events.

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