Senior Product Marketing Manager, Business Networking Solutions

4 weeks ago


Irvine, California, United States TP-Link Systems Inc. Full time
Job Title: Senior Product Marketing Manager, Business Networking Solutions

TP-Link Systems Inc. is a global leader in networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. We are seeking a dynamic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for our Omada business networking solution and product portfolio.

Key Responsibilities:
  • Develop and execute comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.
  • Partner with product, sales, and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.
  • Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
  • Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.
Requirements:
  • BA/BS degree in marketing, business, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
  • 6+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.
  • Extensive experience and understanding of business networking industry, well understand the solution application and pain points.
  • Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience.
  • Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits.
  • Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
  • Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
Benefits:
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Over four weeks of PTO per year
  • Bi-annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events


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