Senior Marketing Manager, WW Events
4 weeks ago
Amazon is seeking a highly skilled Senior Marketing Manager to join our Worldwide Events team. As a key member of this team, you will be responsible for building and executing the strategy, placement allocation, and traffic planning for Amazon's High Velocity Events (HVEs).
Key Responsibilities:- Define onsite traffic plans for each of Amazon's HVEs, including campaign messaging, segmentation strategy, and placement allocation for 80+ partner teams globally.
- Manage successful implementation of plans within defined timelines.
- Provide insights to drive informed traffic plans and marketing strategies based on key metrics, historical data, and forecasting reports.
- Develop and sustain strong partnerships with key internal stakeholders.
- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
- Test and refine new marketing approaches to drive HVE goals.
- Continually improve metrics and processes needed to standardize optimizing onsite marketing campaigns.
- Own high-quality written documents to senior leadership.
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Proven experience developing and maintaining strong cross-functional relationships.
- Experience with customer segmentation, profiling, and targeting.
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with Amazon merchandising tools such as Content Symphony, as well as reporting tools such as Sophia and Cardboard.
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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