Senior Product Marketing Specialist

4 weeks ago


Florida, United States Lumen Resources Full time

We are looking for an experienced Product Marketing Manager to enhance our marketing efforts at Lumen Resources.

The successful candidate will take charge of crafting impactful product marketing materials. Utilizing comprehensive market analysis, you will develop content that resonates with our target audience. Collaboration with various internal departments and product marketing colleagues will be essential in shaping our approach to product launches and market positioning.

Key Responsibilities

  • Conduct in-depth analysis of consumer preferences to effectively identify and segment our target market
  • Formulate innovative marketing strategies tailored for our products
  • Work closely with the sales department to produce marketing materials that empower the sales force
  • Generate product marketing content that articulates our unique value proposition
  • Oversee the execution of product marketing initiatives, creating engaging visuals and compelling content
  • Manage product launches, feature introductions, and overall product positioning

Required Qualifications

  • Bachelor's degree or equivalent experience in a relevant field
  • A minimum of 6 years of experience in product marketing
  • Proven track record in developing product marketing strategies and best practices
  • Experience in designing and implementing marketing campaigns
  • Excellent verbal, written, and presentation skills

About Lumen Resources:

At Lumen Resources, our dedicated recruiters are committed to guiding you towards a successful career path. With a focus on clear communication and efficient processes, we provide support in resume crafting and interview preparation to help you secure your desired position.

If this opportunity does not align with your career goals, we have numerous clients with various roles that may suit your interests. Please feel free to connect with our team for further assistance.

Lumen Resources is proud to be an Equal Opportunity Employer.

For more information, do not hesitate to reach out to our team.



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