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Senior Product Marketing Specialist

2 months ago

Florida, United States Lumen Resources Full time

We are looking for an experienced Product Marketing Manager to enhance our marketing initiatives at Lumen Resources.

The successful candidate will be tasked with developing impactful product marketing materials. Your insights from market analysis will inform your content creation. You will work closely with various internal departments and fellow product marketing professionals to shape our approach to product launches and market positioning.

Key Responsibilities

  • Analyze consumer preferences within our market to effectively target and segment our audience
  • Formulate marketing strategies tailored to our products
  • Collaborate with the sales department to produce marketing materials that empower the sales force
  • Craft product marketing content that articulates our value proposition clearly and persuasively
  • Oversee product marketing initiatives, creating engaging visuals and compelling content
  • Manage product launches, feature introductions, and overall product positioning

Required Qualifications

  • Bachelor's degree or equivalent professional experience in a relevant field
  • Over 6 years of experience in product marketing
  • Proven experience in developing product marketing strategies and best practices
  • Demonstrated ability to create and implement successful marketing campaigns
  • Excellent verbal, written, and presentation skills

About Lumen Resources:

At Lumen Resources, our team of skilled recruiters is dedicated to helping you navigate your career path. We pride ourselves on our clear and effective communication, providing support in resume writing and interview preparation to help you secure your desired position.

If this opportunity does not match your aspirations, we have a variety of clients with positions that may be suitable. We encourage you to connect with our team for further assistance.

Lumen Resources is committed to providing equal employment opportunities.

For more information, please reach out to our team.