Head of Growth Strategy

2 weeks ago


Calabasas, California, United States True Classic Tees LLC Full time

Are you an exceptional marketing strategist focused on growth?

Do you thrive in a fast-paced environment?

Is driving sustainable growth your passion?

If this aligns with your expertise, you may be the ideal candidate for this role.

We are on the lookout for a strategic, data-oriented, and innovative leader in customer acquisition, eager to be part of one of the fastest-growing DTC brands in the industry.

This outstanding opportunity enables you to play a pivotal role in our mission to achieve profitable growth on a global scale, operating in over 190 countries and through diverse sales channels, including our website, mobile app, Amazon, retail, and more. In this position, you will oversee a substantial marketing budget, implement media campaigns across all marketing platforms, lead a team of internal staff and agency partners, and work closely with the company's executive leadership.

Key Responsibilities:
  • Formulate and implement a holistic growth strategy aimed at enhancing revenue sustainably.
  • Oversee and optimize all dimensions of acquisition advertising expenditure, including budgeting and testing.
  • Lead a team of direct reports and agencies, focusing on media buying, influencer partnerships, and direct response creative.
  • Design and execute paid media campaigns across various marketing channels such as social media, search engines, television, podcasts, and direct mail.
  • Establish a comprehensive marketing measurement framework to enhance media performance.
  • Maintain a robust creative strategy to facilitate efficient scalability.
  • Collaborate closely with cross-functional teams, including product development, finance, and operations.
Required Qualifications:
  • 8+ years of experience in customer acquisition and growth marketing.
  • Proven track record in leading and managing teams.
  • Strong analytical skills with a history of using data to inform decisions.
  • Demonstrated success in driving profitable revenue through effective growth strategies.
  • In-depth understanding of customer acquisition and retention techniques.
  • Extensive experience in paid media, particularly in direct paid social.
  • Excellent communication and collaboration abilities.
  • Experience in the e-commerce industry.

At True Classic, we strive to empower individuals to showcase their best selves.

We are committed to building a community that fosters creativity, curiosity, and innovation, achievable only through embracing diverse perspectives.

As an equitable and inclusive employer, we uphold our mission by ensuring that everyone feels comfortable expressing their authentic selves.



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