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Head of Brand Strategy

2 months ago

Calabasas, California, United States True Classic Tees LLC Full time

Director, Brand Strategy & Partnerships

Position Overview

True Classic Tees LLC is in search of a dynamic leader to enhance and expand the True Classic brand. This role emphasizes team development and leadership, overseeing strategic initiatives, partnerships, and organic social media engagement. The position reports directly to the Head of Marketing.

Key Responsibilities

  1. Team Leadership: Recruit, nurture, and inspire both internal team members and external collaborators (e.g., agencies, consultants, SaaS partners) to cultivate a cooperative work atmosphere and achieve outstanding business outcomes.
  2. Brand Strategy: Formulate and execute a thorough brand strategy, concentrating on visual identity, brand messaging, and positioning to enhance True Classic's brand equity. Ensure uniform brand communication and identity across all platforms and channels.
  3. Brand Partnerships: Forge and oversee strategic alliances with other brands, creators, publications, and influencers to amplify True Classic's brand visibility and outreach. Negotiate and manage partnership agreements to secure mutually advantageous results.
  4. Organic Social Media: Direct True Classic's presence across all organic social media platforms (e.g., Instagram, TikTok, Facebook, YouTube, X), ensuring engaging and consistent content that boosts brand recognition and community engagement. Develop and implement social media strategies that align with overarching brand objectives.
  5. Influencer Engagement: Identify, connect with, and collaborate with influencers to elevate True Classic's brand narrative and reach new demographics. Design and execute influencer marketing campaigns that align with brand goals, ensuring authenticity and resonance with True Classic's values. Monitor and assess influencer partnerships to gauge their effectiveness and refine future collaborations.

Cross-Functional Collaboration

  1. Marketing Analytics: Utilize comprehensive analytics and reporting to identify trends and provide actionable insights, enhancing both brand strategy and social media performance through collaboration with the analytics team.
  2. Marketing Technology: Assess and integrate marketing technology solutions that enhance campaign efficiency, customer targeting, personalized messaging, and marketing automation in close cooperation with the tech team.
  3. Product Development & Marketing: Work closely with the product team to identify new product opportunities and create compelling narratives that resonate with our audience, elevating True Classic's market presence.
  4. Commercial Strategy: Collaborate with the commercial team to identify and leverage marketing initiatives to expand across sales channels and regions, focusing on both brand development and ongoing customer engagement.
  5. Financial Planning & Analysis: Provide strategic insights to the finance team to enhance brand strategy and optimize marketing efficiency, informing financial forecasting and business goal setting to support sustainable growth.
Qualifications
  • 7+ years of marketing experience with a proven record in a senior leadership capacity.
  • Bachelor's degree in Marketing, Business, or a related discipline (MBA preferred).
  • Experience with e-commerce, direct-to-consumer brands, and omnichannel retail is highly desirable.
  • Strong analytical and problem-solving capabilities with the ability to translate deep consumer insights into actionable marketing strategies.
  • Exceptional project management and organizational skills, including the ability to drive initiatives from concept to completion efficiently, navigate challenges, and manage multiple projects simultaneously.
  • Outstanding communication and interpersonal skills with the ability to effectively collaborate with diverse stakeholders.
  • Entrepreneurial mindset; willing to take initiative and do whatever it takes to achieve optimal results and succeed as a team.
  • Demonstrated success in leading and managing marketing teams; strong leadership skills including mentoring, coaching, and inspiring teams.
  • Ability to thrive in a fast-paced, dynamic environment and drive change effectively.
Company Overview

True Classic Tees LLC, established in late 2019, has rapidly ascended to become one of the leading direct-to-consumer men's apparel brands, continuing to thrive despite fluctuations in digital advertising and the broader economic landscape. Our mission is to empower over 100 million individuals globally to look and feel their best by the end of 2034, guided by six core values that chart our path to success:

  1. Drive Impact
    • We are committed to achieving tangible business results.
    • We continuously refocus our efforts to eliminate inefficiencies and drive measurable impact.
    • We embrace simplicity, automation, and technology to enhance our effectiveness.
  2. Embrace Resilience
    • We are ambitious and persist through challenges with unwavering determination.
    • We maintain an optimistic outlook and focus on future possibilities.
    • We are self-driven, resourceful, and dedicated to making a difference.
  3. Act Swiftly
    • We are agile, open-minded, and pursue the quickest path to success.
    • We remove obstacles and streamline processes to operate efficiently.
    • We believe that progress is better than perfection and learn from our experiences.
  4. Execute with Excellence
    • We are inquisitive and leverage data and insights to guide our direction.
    • We are proactive, embody an ownership mentality, and strive for continuous improvement.
    • We work systematically to deliver consistent results and ensure project completion.
  5. Innovate Boldly
    • We think critically and develop innovative ideas to challenge conventional thinking.
    • We are creative at heart and believe that ingenuity often provides the best solutions.
    • We approach challenges resourcefully and think outside traditional frameworks.
  6. Lead with Compassion
    • We prioritize our customers to consistently exceed expectations.
    • We are inclusive, appreciative, and supportive of our employees and partners.
    • We strive to understand others' perspectives deeply.

At True Classic, our mission is to empower everyone to present their best selves. We are dedicated to fostering a community that encourages creativity, curiosity, and innovation, which begins with embracing diverse voices.